Paid Media Specialist, #3702115

Job Title: Paid Media Specialist

Location: London (Hybrid, Flexible)

Salary: £35,000 - £50,000 + Generous Quarterly Bonus

The Company

An exciting opportunity to join an ambitious, digitally focused business with a strong online presence and a clear vision for continued growth. The business places digital marketing at the heart of its wider commercial strategy, investing in its people, technology and marketing capabilities to maximise performance and reach new audiences.

With a collaborative and progressive culture, the company encourages individuals to challenge ideas, experiment with new approaches and take ownership of their work. There's a genuine focus on innovation, continuous development and creating an environment where talented people can make a difference.

You'll be joining an experienced team with the opportunity to work across a variety of campaigns, contribute fresh ideas and play an important part in shaping the future of the business's digital marketing activity.

The Role

The business is looking to appoint a Paid Media Specialist to take ownership of campaign performance across its digital advertising channels.

This is a varied role combining hands-on campaign management with strategic input, offering the opportunity to influence how Paid Media activity is planned, delivered and optimised. You'll have responsibility for managing budgets, developing campaign strategies and identifying opportunities to improve performance, efficiency and overall return on investment.

The business is open to candidates with a core specialism in either PPC or Paid Social. What's important is that you have a solid understanding of performance marketing, enjoy working with data and are confident taking ownership of campaigns from planning through to optimisation.

Working closely with the wider marketing team, you'll have the freedom to bring new ideas to the table, test different approaches and contribute to the company's ongoing growth.

Key Responsibilities

• Take ownership of Paid Media campaigns across relevant digital platforms, ensuring activity is aligned with wider business objectives.
• Plan, develop and implement effective strategies to drive customer acquisition, growth and campaign performance.
• Manage advertising budgets, identifying opportunities to improve efficiency and maximise return on investment.
• Monitor campaign performance, using data and insights to inform optimisation decisions.
• Identify opportunities to test new channels, audiences, creative approaches and campaign strategies.
• Work collaboratively with wider marketing teams to deliver integrated campaigns and support commercial objectives.
• Produce performance reports, communicating key findings and recommendations to relevant stakeholders.
• Stay up to date with industry developments, platform changes and emerging opportunities within Paid Media.

Your Skills & Experience

• Previous experience working within Paid Media, digital marketing or performance marketing.
• Strong expertise in either PPC or Paid Social, with an understanding of the wider digital advertising landscape.
• Experience managing campaigns, budgets and ongoing optimisation.
• A good understanding of performance metrics and the commercial drivers behind successful campaigns.
• Analytical and data-driven, with the ability to identify trends and turn insights into actionable recommendations.
• Comfortable taking ownership of projects and managing competing priorities.
• A proactive approach to problem-solving, with an interest in testing new ideas and improving performance.
• Confident communicating with colleagues and stakeholders across different teams.

Company Benefits

• 28 days annual leave plus bank holidays, with additional days awarded for long service.
• Flexible hybrid working, with the option to work remotely from overseas for up to 6 weeks per year.
• Quarterly performance bonus with the opportunity to earn up to 15% of annual salary.
• Private medical insurance, including access to dental and optical care.
• Enhanced pension contributions and life assurance.
• £1,000 annual learning and development allowance, with additional funding available for relevant qualifications.
• £1,500 annual lifestyle allowance to spend on health, fitness, travel or personal interests.
• One additional paid day off each year to volunteer for a charity or community project.
• Regular company-wide socials, seasonal celebrations and an annual team trip abroad.
• Early finishes on Fridays and flexible start and finish times.
• Enhanced maternity, paternity and shared parental leave.
• Monthly wellbeing days and access to mental health support.
• Latest equipment and technology provided, including a home-working setup allowance.
• Employee recognition scheme with additional rewards for outstanding contributions.
• Opportunity to work on varied campaigns, develop new skills and progress within an ambitious digital marketing team.

JOB ID: #3702115