Paid Media Manager

Location: Essex / remote-first (hybrid, no fixed office days)

Salary: £34,000 - £38,000 depending on experience

Job type: Fixed-term contract, 12 months (maternity cover), with the option to extend

Reports to: Managing Director

Start: January 2027

About the role

We are looking for a Paid Media Manager to lead paid social and performance media across a portfolio of B2B clients.

Better Agency is a full-funnel, multi-channel digital marketing agency working with established B2B businesses across logistics, construction and building materials, legal, property, technology and professional services. We cover SEO and AI search, paid search and paid social, creative and design, website builds, HubSpot and CRM. Our clients come to us for commercial outcomes, so the work is judged on pipeline and leads rather than impressions.

Paid social is the core of this role and around two-thirds of the work: LinkedIn and Meta first, with Reddit and newer platforms such as ChatGPT Ads where they earn their place. You will also work across Google Ads, YouTube and Microsoft Ads, although search strategy and ownership sit with our Head of Performance Media, so you partner with that team rather than carry it yourself.

The rest of the role is client-facing. You will own a portfolio of accounts, lead the calls, set the agendas, present the numbers and be the person clients speak to when they want to know whether the work is landing. You will sit alongside our existing paid social specialist and report directly to the Managing Director.

This is a 12-month fixed-term contract covering maternity leave, starting in January with a proper handover alongside the person you are covering. We would like the role to become permanent, and we will be straight with you about how that is tracking.

What you will be doing

• Setting and owning paid social strategy on your accounts, from audience build and targeting through to platform mix
• Planning creative and asset requirements, briefing our content and design teams and running structured creative testing
• Building, launching and optimising campaigns across LinkedIn, Meta and Reddit, plus emerging platforms
• Managing and pacing budgets across several accounts at once, and being able to account for where every pound went
• Working across Google Ads, Performance Max, YouTube and Microsoft Ads alongside our Head of Performance Media
• Owning reporting on your accounts, including our monthly live Looker Studio reports and quarterly insight decks
• Leading weekly and fortnightly client status calls, writing the agendas and owning the follow-up actions
• Reading performance data critically, including where platform-reported numbers and attribution fall short
• Supporting B2B lead generation and account-based marketing programmes
• Spotting opportunities and bringing them to clients before they ask
• Using AI tools in your day-to-day workflow, and knowing when to check their output

Essential skills and experience

• 3 to 5 years' hands-on paid media experience across multiple accounts
• Strong paid social across LinkedIn and Meta, able to set the strategy as well as deliver it
• Working knowledge of Google Ads, including Search, Performance Max and YouTube, plus Microsoft Ads
• Proven budget management and pacing across several accounts at the same time
• Data literate: confident pulling, analysing and interpreting performance data and explaining it in plain English
• A good grasp of attribution and its limits
• Experience building and presenting client reporting (we will train you on our specific tools)
• Comfortable running client calls and having honest conversations when performance dips
• Experience planning creative tests and briefing creative teams (you will not be writing ad copy or designing yourself)
• Comfortable using AI tools day to day

Strongly preferred

• B2B lead generation experience, as most of our clients are B2B
• Account-based marketing experience
• Agency experience, juggling several clients and priorities

Nice to have

• Reddit Ads, ChatGPT Ads or programmatic experience
• Demandbase (we can teach this)
• HubSpot knowledge, even at a basic level
• Tracking and measurement knowledge such as GA4, Google Tag Manager or conversion API setup
• Spreadsheet modelling for forecasting and budget planning

About you

• Strategic, thinking past the next optimisation
• Organised enough to hold several accounts without things slipping
• Personable and confident with clients
• Curious about data and always asking why the numbers look the way they do
• Flexible and happy to pick something new up when it lands

What we offer

• Remote-first and hybrid working, with no fixed office days
• 25 days' holiday plus bank holidays and your birthday off
• 9am to 5pm Monday to Thursday, 9am to 3pm Friday after probation
• A view to the role becoming permanent, and honest conversations about it along the way
• Annual summer and Christmas parties with the whole group
• Regular team socials and meet-ups

Location and working pattern

Essex and remote-first. We work remotely day-to-day, but we attend client meetings and get the team together, so you need to be close enough to reach us and our clients when it matters. There are no fixed office days.