PPC Specialist

Company: Bobbi Beck

Role: PPC Specialist (Part-Time)

Role Type & Hours: Part-Time, 2 days per week

Salary: £40,000 per annum (Pro Rata)

Location: Bobbi Beck office - Scorrier, Cornwall

No recruiters, agencies or freelancers please; this is an in-house role.

About Us

At Bobbi Beck, we’re a UK-based design and print studio creating luxury, sustainably made wallpaper for modern interiors. All of our products are designed and made in our Cornwall studio in Scorrier.

As we continue to grow our ecommerce business, we’re seeking a part-time, remote PPC Specialist for 2 days a week to help scale our paid advertising and deliver measurable results. Working closely with the CEO, you’ll play a key role in driving high-quality traffic, improving return on ad spend (ROAS), and scaling campaigns across key platforms. This role is ideal for someone with solid hands-on experience who thrives on analysing data, spotting trends, and optimising campaigns for performance.

Key Responsibilities

• Plan, execute, and optimise PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms (Meta, TikTok, etc., as relevant).
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Create, test, and refine ad copy, creative variations, and landing page performance.
• Manage budgets effectively, ensuring campaigns deliver maximum ROI within allocated spend.
• Optimise product feeds and Merchant Centre account
• Manage tracking and tagging to ensure accurate reporting/data
• Provide regular performance reports with actionable insights and recommendations.
• Stay up to date with industry trends, platform updates, and emerging best practices in ecommerce PPC.
• Collaborate with the CEO to align campaigns with overall strategy (SEO, content, design).

Requirements

• Minimum 3 years’ proven experience in PPC campaign management,
• eCommerce experience is a necessity
• Strong working knowledge of Google Ads (Search, Shopping, Display) and familiarity with Bing Ads and paid social platforms.
• Confident using analytics tools (Google Analytics, GA4, Tag Manager, Data Studio, etc.) to track, report, and optimise performance.
• Ability to work independently and manage multiple campaigns at once.
• Strong copywriting and creative testing skills.
• Excellent communication and reporting skills.
• Must be available to work from the office for two full working days per week.

Nice To Have

• Experience with other ecommerce ad platforms.
• Knowledge of conversion rate optimisation (CRO) and A/B testing.
• Familiarity with feed management tools.

What to expect

• A warm and friendly welcome and full introduction to the Bobbi Beck team, our products, and our ways of working.
• Equipment and training on the tools and platforms you’ll be using, with support as you get up to speed.
• Regular check-ins and feedback to help you grow & develop in your role.
• Generous holiday allowance, 33 days pro rata (including bank holidays).
• Flexible working hours
• Staff discount on products

How To Apply

Please send your CV and cover letter to [email protected] outlining your PPC experience and examples of measurable results you’ve achieved in ecommerce campaigns.

Please note we will not accept applications without a cover letter.