Paid ads manager

Company Description The Bigger Brand is a UK-based performance marketing agency that helps ambitious businesses grow through paid ads, content, SEO, and CRM automation. The agency focuses on building complete systems that attract, convert, and book customers, ensuring marketing efforts drive measurable revenue rather than vanity metrics. Acting as an extension of client teams, The Bigger Brand is driven by return on investment and delivering real growth. Its services include Google Ads and Meta Ads, social media management and content creation, videography and photography, SEO and website optimization, CRM systems and automation, and website design and development. The Bigger Brand’s mission is clear: they do not just send leads, they deliver sustainable growth.

Role Description This is a full-time Paid Ads Manager role based in Manchester with a hybrid work arrangement, allowing some work from home. The Paid Ads Manager will plan, launch, and optimize paid campaigns across platforms such as Google Ads and Meta Ads, focusing on lead quality, booked customers, and measurable ROI. Daily responsibilities include managing ad budgets, conducting A/B tests, analyzing performance data, and creating clear reports and insights for clients and internal stakeholders. The role involves collaborating with marketing, content, and CRM teams to build integrated funnels, improve landing pages, and enhance conversion rates. The Paid Ads Manager will also stay current with platform updates and best practices, proactively proposing new strategies to drive growth for client accounts.

Qualifications

• Candidates should possess strong Marketing and Advertising skills, with proven experience managing paid campaigns on platforms such as Google Ads and Meta Ads.
• Candidates should possess clear and effective Communication skills, including the ability to explain data-driven insights to non-specialist stakeholders.
• Candidates should possess Sales-oriented skills, such as understanding funnels, customer journeys, and revenue-focused performance metrics.
• Candidates should possess solid Project Management skills, including prioritizing tasks, coordinating with cross-functional teams, and meeting deadlines.
• Additional beneficial qualifications include experience in performance marketing agencies, familiarity with analytics tools (e.g., Google Analytics), strong numerical and analytical abilities, and a track record of improving ROI for paid media campaigns.
• A relevant bachelor’s degree (e.g., Marketing, Business, Communications) or equivalent practical experience is preferred.
• Ability to work effectively in a hybrid environment in Manchester, demonstrating self-management, accountability, and collaboration.