Head of E-commerce and Performance Marketing

Cleens | Tileyard North, Wakefield | Full-time,

Run the store. Run the ads. Grow the brand.

Cleens is a UK footwear and lifestyle brand with big ambitions. We sell direct to our customers domestically and internationally as well as partnering alongside some of the best retailers around, including Flannels and Selfridges with further big announcements coming soon!

Our DNA is D2C and we’re looking for someone to own it. You’ll run the site day to day and drive the paid campaigns that bring customers to it. You’ll work directly with our founders, with real budget, real autonomy and a clear line between your work and the brand’s growth.

What you’ll own

🛒 The store. Run our Shopify site day to day: product launches, collections, product pages, navigation and site merchandising. Make sure the right product is front and centre at the right time.

📣 Paid media. Plan, build and optimise campaigns across Meta, Google, TikTok, from prospecting to retargeting to Shopping. Manage a substantial and make every pound work harder.

🎯 Performance. Own the numbers that matter: revenue, conversion rate, AOV, ROAS, CAC and MER. Know what’s working, what isn’t, and what to do next.

🎨 Creative testing. Work with our creative team to brief, test and iterate ad creative and landing pages. Find out what actually sells and do more of it.

🔥 Trading and promotions. Plan and deliver drops, sales and peak moments like Black Friday and Christmas, from discount set-up to campaign launch.

📈 Conversion and site performance. Use data and testing to improve the customer journey, from first click to checkout.

📊 Reporting. Deliver a clear weekly trading report and monthly performance review, with insights the business can act on.

🔧 Tracking and tools. Keep pixels, tracking and analytics in good shape so we can trust the data we make decisions on.

What you’ll bring

• Proven experience running paid social and search campaigns with meaningful budgets, and results to show for it
• Hands-on Shopify experience, from managing products to launching drops
• A strong commercial head: you think in revenue, margin and return on spend
• Confidence with GA4, Shopify analytics and ad platform reporting
• An eye for what makes great creative and a great product page
• A test-and-learn mindset, comfortable acting fast and changing course
• Clear communication with founders, creative teams and agencies

Nice to have: experience in footwear, fashion or lifestyle; email and SMS marketing; CRO tools; or managing agency partners.

Why Cleens?

You’ll join a growing brand at a moment when e-commerce and paid media will drive the next stage of growth. You’ll have ownership from day one, a direct line to the founders, and the freedom to build, test and scale what works.