Digital Marketing Manager, Paid Media & Performance

Company: TEMBO

Salary: £50,000 per annum plus performance-related bonus

Location: Vauxhall, London — hybrid, with three days per week in the office

Contract: Full-time, permanent

Reports to: Director of MARKETING AGENCY

Works closely with: Head of AI & MarTech, agency campaign managers and digital colleagues

About TEMBO

TEMBO creates possibilities for the events industry.

We help exhibition organisers, conference businesses, media owners, associations and corporates achieve more through marketing, content, consultancy, training and flexible resourcing.

Our agency delivers campaigns for B2B and consumer events in the UK and internationally. From attracting visitors and selling tickets to generating exhibitor enquiries and growing audiences, we combine industry knowledge with practical delivery and a clear focus on results.

We’re looking for a Digital Marketing Manager who brings strong paid media expertise, commercial awareness and the confidence to take ownership.

The role

You’ll plan, build, manage and optimise digital campaigns across a portfolio of TEMBO clients, helping them reach the right audiences and turn interest into registrations, ticket sales and qualified enquiries.

This is a hands-on role. You’ll work directly in advertising platforms, manage budgets, check tracking, test improvements and explain what the results mean. You’ll also work closely with our campaign managers to make sure digital activity supports each client’s wider marketing objectives.

You’ll have the support of our Head of AI & MarTech on technology, CRM, automation and more complex measurement requirements, while taking responsibility for the quality and performance of your campaigns.

We’re looking for someone who spots opportunities, raises problems early and follows through with practical solutions.

What you’ll do
Plan and deliver paid digital campaigns

• Translate client briefs into clear digital campaign plans, with defined audiences, channel recommendations, budgets and performance targets.
• Build and manage campaigns across Google Ads and Meta, using LinkedIn and other relevant platforms where they suit the brief.
• Develop targeting, keyword, remarketing and audience strategies appropriate to B2B and consumer events.
• Work with campaign managers, designers and copywriters to produce effective advertising and landing-page content.
• Manage campaign launches, checks and approvals, keeping delivery on schedule.

Own campaign performance and budgets

• Monitor spend and budget pacing across your accounts, taking into account event dates, booking deadlines, and sales cycles.
• Optimise targeting, bids, placements, search terms, creative and landing pages to improve results.
• Run structured tests, document what you learn and apply successful approaches across relevant campaigns.
• Identify underperformance early and recommend clear corrective action.
• Focus on meaningful outcomes such as cost per registration, ticket revenue, acquisition cost and lead quality.

Make measurement useful and reliable

• Set up, check and troubleshoot campaign tracking using GA4, Google Tag Manager and advertising platform tools.
• Validate conversion events and investigate discrepancies between advertising, analytics and registration or ticketing data.
• Work with our Head of AI & MarTech and external suppliers on more complex tracking and integration requirements.
• Maintain consistent campaign naming, UTM tracking and reporting.
• Produce clear reports that explain results, their limitations and the actions you recommend.

Improve the conversion journey

• Review landing pages, registration forms and ticket purchase journeys to identify barriers to conversion.
• Brief practical improvements and coordinate implementation with the relevant colleagues or suppliers.
• Consider how paid media connects with email, CRM, organic activity and the wider campaign.
• Use audience and campaign insight to improve messaging and targeting.

Build strong client relationships

• Join client meetings and confidently explain campaign plans, performance and recommendations.
• Set realistic expectations and communicate risks, dependencies and changes promptly.
• Understand each client’s objectives and make recommendations that reflect their priorities and budget.
• Support proposals with channel recommendations, budget estimates and realistic forecasts.

Contribute to a strong delivery team

• Support junior digital colleagues through clear briefs, practical guidance and constructive feedback.
• Review delegated work and help maintain consistent quality.
• Manage your workload across several accounts, keeping tasks, deadlines and documentation up to date.
• Track delivery time against agreed scopes and flag additional requirements early.
• Share useful platform developments, campaign learnings and responsible applications of AI.
• Contribute to TEMBO’s own digital campaigns where agreed within the team’s priorities and capacity.

What you’ll bring
Essential

• Demonstrable experience personally building, managing and optimising Google Ads and Meta campaigns.
• A track record of delivering measurable acquisition, lead-generation or sales results.
• Experience managing multiple campaigns, accounts or brands with competing deadlines.
• Practical knowledge of GA4, Google Tag Manager and conversion tracking, including the ability to identify and investigate problems.
• Strong budget management and confidence interpreting campaign data.
• An understanding of landing-page performance and conversion optimisation.
• Clear written and verbal communication, including the ability to explain technical information to clients and colleagues.
• Strong organisation, attention to detail and reliable follow-through.
• The judgement to act independently and recognise when specialist support is needed.
• A collaborative approach and willingness to help less experienced colleagues develop.

Desirable

• Experience in an agency or another environment involving multiple clients or brands.
• Experience marketing exhibitions, conferences, consumer events, ticketed experiences or other deadline-driven products.
• LinkedIn advertising experience, particularly for B2B audiences.
• Familiarity with HubSpot, CRM audiences, email journeys and marketing automation.
• Experience working with registration or ticketing platforms.
• Familiarity with Looker Studio or similar reporting tools.
• An understanding of SEO fundamentals and how organic and paid activity work together.
• Relevant Google, Meta or HubSpot certifications.

Events experience is welcome, but it is not essential. We’re interested in the quality of your thinking, the work you have personally delivered and the results you can demonstrate.

What success looks like

Within your first three months, you will have:

• Taken ownership of your allocated campaigns and established clear working relationships with clients and colleagues.
• Reviewed account structures, budgets, tracking and performance, identifying priorities for improvement.
• Put clear optimisation plans and testing schedules in place.
• Established accurate budget monitoring and consistent, actionable reporting.
• Demonstrated proactive problem-solving and dependable delivery.
• Begun sharing practical knowledge and supporting junior colleagues.

Campaign targets will be agreed against each client’s objectives, budget, timescale and starting performance.

What you can expect

• £50,000 basic salary plus a performance-related bonus, with objectives agreed upfront.
• A varied portfolio of B2B and consumer event campaigns.
• The opportunity to take ownership and see the impact of your work.
• Collaboration with experienced event marketers and specialist AI and MarTech support.
• Opportunities to develop your skills and contribute to how TEMBO’s digital services evolve.
• Hybrid working from our Vauxhall office.

TEMBO welcomes applications from people with different backgrounds and experiences. Please let us know if you need any adjustments during the recruitment process.