PPC and Paid Social Manager

The Think Tank is looking for an experienced PPC and Paid Social Manager to plan, deliver and optimise integrated B2B paid media campaigns.

This hands-on role requires proven expertise across PPC, paid social, programmatic advertising, alongside advanced analytics and tracking capabilities. Working with the Digital Media Director and wider team, the successful candidate will develop strategies, manage client relationships and deliver measurable commercial results.

Key responsibilities

• Plan, implement and optimise B2B campaigns across Google Ads, Microsoft Advertising, LinkedIn and programmatic platforms.
• Deliver ABM campaigns using LinkedIn and StackAdapt (programmatic), plus evidence of Demandbase or equivalent technologies is an advantage.
• Develop full-funnel strategies targeting B2B buying groups, driving awareness, leads and sales pipeline.
• Manage campaign performance, budgets, forecasting, optimisation and reporting.
• Implement tracking and attribution using GA4, GTM, CRM integrations and dashboards.
• Manage client relationships, lead reviews and present performance insights and recommendations.
• Support new business pitches, proposals, media planning and account growth.
• Collaborate with internal teams to improve campaign effectiveness.

Essential experience and skills

Candidates must demonstrate hands-on experience in

• B2B paid media: proven agency experience delivering multi-channel B2B campaigns, ideally with 5+ years' relevant experience.
• Paid search: advanced Google Ads and Microsoft Advertising strategy, implementation and optimisation.
• Paid social: extensive LinkedIn Campaign Manager experience, including audience targeting, matched audiences, retargeting and full-funnel campaigns.
• Programmatic and ABM: experience setting up, managing and optimising campaigns using StackAdapt, and LinkedIn, evidence of ABM platforms such as Demandbase an advantage.
• Analytics and tracking: advanced GA4, GTM, conversion tracking, UTMs, attribution and reporting.
• CRM and martech: experience integrating platforms such as HubSpot, Salesforce or Marketo to measure lead quality and pipeline.
• Commercial management: managing substantial budgets, forecasting, performance and ROI.
• Client management: managing agency accounts, advising clients and presenting strategic recommendations.
• Strategic capability: developing media plans, evaluating performance and turning data into commercial insights.

Additional experience

Knowledge of intent-based targeting, B2B technology or professional services, GEO/SEO, AI-driven optimisation and new business development would be advantageous.

The ideal candidate: a commercially minded B2B paid media specialist combining strategic thinking with technical expertise and hands-on delivery. Confident managing complex campaigns, collaborating with colleagues and demonstrating measurable results across all core paid media channels.

If this sounds like the right role for you and have the right experience submit your CV and covering letter today.