Meta Ads Specialist

Position: Meta Ads Specialist

Location: United States (Remote)

Type: Contract (~8 hours per week)

About the Role

At AmpliSell, we're looking for a sharp, results-driven Meta Ads Specialist to manage paid social for one of our consumer brand clients and for AmpliSell's own B2B growth. Your main focus will be running and optimizing the client's Meta campaigns, with structured creative testing that turns ad spend into sales. You'll also run AmpliSell's B2B lead generation on Meta and meet with our client every two weeks to share performance insights and recommend next steps. This role needs strong hands-on Meta experience, a test-and-learn mindset, and the confidence to turn data into clear recommendations a client can act on.

Who You Are

You're a performance-minded media buyer who

• Has a proven track record of managing and scaling Meta ad accounts, ideally for e-commerce or DTC brands.
• Treats creative as the biggest lever and knows how to design tests that give clear answers.
• Understands the difference between cheap leads and good leads, and optimizes for quality.
• Can explain results in plain language, whether the news is good or bad.
• Works independently and makes the most of limited hours without needing close oversight.
• Takes ownership of results and welcomes feedback to make them better.

What You'll Do

• Manage Client Campaigns: Plan, launch and optimize Meta campaigns for a consumer brand client, including campaign structure, budgets and audiences.
• Run Creative Tests: Set up structured tests across video concepts and versions, read early signals like hook rate, hold rate and CTR, and use the results to guide new creative.
• Produce AI Content: As needed, create ad content such as videos, images and copy using AI tools and processes.
• Drive B2B Lead Gen: Build and manage AmpliSell's own Meta campaigns to generate qualified leads for our agency services.
• Keep Tracking Accurate: Set up and maintain Pixel, Conversions API and event tracking so decisions are based on reliable data.
• Lead Client Meetings: Meet with the client every two weeks to review performance, share insights and recommend strategy.
• Coordinate Across Teams: Work with our creative team and Brand Managers to brief new ad concepts and keep everything on schedule.

What You'll Bring

• 3+ years of hands-on experience managing Meta ad accounts.
• Experience with both e-commerce/DTC and B2B or lead gen campaigns.
• Strong working knowledge of Ads Manager, Advantage+, Pixel and Conversions API.
• Experience running structured creative tests, especially with video.
• Clear written and verbal communication skills in English, with experience presenting to clients.
• A proactive mindset: you don't wait to be asked, you keep things moving.
• Comfort producing ad content (video, images and copy) with AI tools and workflows.
• Agency experience strongly preferred. Experience testing AI-produced video creative is a plus.

Why You'll Love Working at AmpliSell

• Remote Flexibility: Work from anywhere [region], on a schedule that fits around your other commitments.
• Real Ownership: You'll own these accounts from start to finish. You won't just push buttons; you'll shape strategy.
• Collaborative Team: Work alongside a team that is invested in the success of every account.
• Room to Grow: As AmpliSell scales, so do the opportunities for more accounts and more hours.

Compensation

• $45-$60 USD/hour, based on experience