Paid Media Specialist

The role

You'll own day-to-day execution and optimisation of our paid media channels with a strong focus on Meta and Google.

This is a hands-on role for someone who lives in Ads Manager, knows what good e-commerce unit economics look like, and has taken a brand from zero to profitable spend in a new region before. You'll work closely with the Performance Marketing Manager, our CRM specialist and our in-house design team.

What You’ll Do

Run and optimise always-on paid media

• Plan, build, launch and optimise campaigns across Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube) and TikTok.
• Manage budgets and pacing against ROAS, CPA and new-customer targets, reallocating spend across channels and markets.
• Structure accounts for scale: campaign architecture, audience strategy, catalogue and feed health, bidding and budget rules.

Launch and scale new markets

• Build the go-to-market paid media plan for each new region: channel mix, test budgets, localisation, pricing and currency considerations, and success thresholds.
• Set up market-specific accounts, pixels, conversion APIs, product feeds and Merchant Center configurations.
• Run structured market tests, read the results honestly, and recommend when to scale, hold or pull back.
• Document what works into a repeatable market-launch playbook.

Drive creative performance

• Run a disciplined creative testing framework - concepts, hooks, formats and landing pages.
• Brief designers and UGC creators with insight from performance data, and manage partnership (whitelisted) ads.
• Spot creative fatigue early and keep a steady pipeline of new assets per market.

Own measurement and reporting

• Keep tracking clean across web and app: pixels, CAPI, GA4, server-side events and attribution tools such as Triple Whale.
• Report weekly on performance by channel and market, with clear insight and next actions - not just numbers.
• Use incrementality tests and blended metrics (MER, new-customer CAC) to keep decisions grounded.

Deliver peak trading

• Plan and execute paid media for key retail moments - Black Friday, festive and collection drops - across every market.

What You’ll Bring

• 3-5 years' hands-on paid media experience in retail or e-commerce, ideally a DTC fashion, apparel or lifestyle brand.
• Proven, hands-on management of Meta, Google and TikTok ad accounts, with meaningful monthly budgets across all three.
• A track record of launching and scaling paid media in at least one new market or region - and the numbers to show for it.
• Strong commercial instincts: you understand contribution margin, AOV, LTV and how paid spend ties back to profit, not just platform ROAS.
• Confidence with tracking and attribution setup: Meta Pixel and CAPI, Google Merchant Center and product feeds.
• A testing mindset - you design clean tests, read them honestly and act on what they say.
• Comfort turning data into clear creative briefs and working closely with designers.
• Clear, concise communication; you can explain performance to non-specialists without hiding behind jargon.

Nice to have

• Pinterest Ads, Apple Search Ads or app-install campaign experience.
• Shopify and Triple Whale (or similar attribution tools) experience.
• Exposure to incrementality testing, geo-lift studies or marketing mix modelling.
• A genuine interest in fitness, training or activewear.