Senior PPC Strategist, Google Ads

About Group 8A

Group 8A is a New York-based digital marketing agency specializing in helping e-commerce brands drive measurable growth through performance-driven strategies, innovative technology, and continuous optimization.

We combine expertise across paid media, web development, email marketing, conversion rate optimization, and analytics to help brands increase revenue, improve performance, and uncover new growth opportunities.

Our team operates in a fast-paced, collaborative environment where strategic thinking, accountability, innovation, and continuous improvement are at the core of everything we do.

About the Role

We are seeking a highly experienced Senior Google Ads Strategist to manage and optimize paid search campaigns for our e-commerce clients.

This is a hands-on position for someone with extensive experience managing Google Ads accounts, developing performance-driven strategies, and delivering measurable improvements in revenue and return on advertising spend.

The ideal candidate is highly analytical, proactive, and confident in their ability to independently manage multiple accounts, identify performance issues, uncover growth opportunities, and execute strategies that improve results.

We are looking for someone who goes beyond day-to-day campaign management, takes ownership of performance, consistently challenges existing strategies, and brings new ideas to the table.

Key Responsibilities

Google Ads Strategy & Management

• Independently manage and optimize Google Ads campaigns across multiple e-commerce clients, including Search, Shopping, Performance Max, Display, and Demand Gen.
• Develop and execute paid search strategies aligned with client revenue, ROAS, profitability, and customer acquisition goals.
• Manage substantial advertising budgets across multiple client accounts, ensuring efficient allocation and optimization of spend.
• Identify underperforming campaigns, wasted advertising spend, and opportunities to scale high-performing campaigns.
• Develop strategies for branded, non-branded, competitor, prospecting, and remarketing campaigns.
• Continuously evaluate bidding strategies, targeting, campaign structure, and budget allocation to improve performance.

E-commerce Performance & Optimization

• Optimize Google Shopping and Performance Max campaigns, including product segmentation, feed management, and Merchant Center improvements.
• Conduct keyword research, search term analysis, negative keyword optimization, and competitive research.
• Develop and implement structured testing strategies across campaign structures, bidding, audiences, ad copy, and landing pages.
• Analyze e-commerce performance metrics, including ROAS, CPA, conversion rates, CPC, revenue, and customer acquisition costs.
• Identify opportunities to improve conversion rates, reduce acquisition costs, and increase advertising efficiency.
• Monitor account performance and proactively make adjustments based on changing trends, business objectives, inventory, and promotional activity.

Tracking, Analytics & Reporting

• Analyze performance using Google Ads, GA4, Google Tag Manager, and other relevant analytics platforms.
• Understand and troubleshoot conversion tracking, enhanced conversions, attribution, and data discrepancies.
• Evaluate performance across advertising platforms and e-commerce analytics to support informed optimization decisions.
• Provide clear, actionable performance insights and recommendations to internal teams.
• Identify tracking and measurement issues that could affect campaign optimization or reporting accuracy.

Collaboration & Accountability

• Work closely with Account Managers and other paid media team members to align campaign strategies with client objectives.
• Proactively communicate performance concerns, optimization opportunities, and recommended next steps.
• Participate in internal strategy discussions, performance reviews, and client meetings when needed.
• Maintain clear documentation of campaign changes, testing strategies, and performance improvements.
• Stay current with Google Ads platform changes, automation capabilities, and emerging e-commerce advertising strategies.

Required Qualifications

• 6+ years of hands-on Google Ads management experience, with a strong focus on e-commerce advertising.
• Performance marketing or digital agency experience is required, including managing multiple client accounts simultaneously.
• Proven experience managing significant monthly advertising budgets while meeting revenue and ROAS objectives.
• Advanced expertise in Google Search, Shopping, Performance Max, and Merchant Center.
• Strong understanding of campaign structures, bidding strategies, keyword optimization, audience targeting, and budget allocation.
• Experience developing and executing paid search testing strategies to improve performance.
• Strong analytical skills, including the ability to identify performance trends, diagnose problems, and recommend actionable solutions.
• Experience with GA4, Google Tag Manager, conversion tracking, and attribution.
• Excellent written and verbal English communication skills, with the ability to clearly present data, explain strategies, and collaborate with US-based teams.
• Strong organizational skills and the ability to independently manage multiple accounts and competing priorities.

Preferred Qualifications

• Experience with Microsoft Advertising (Bing Ads) and Amazon Advertising.
• Experience with Shopify, Shopify Plus, and e-commerce analytics platforms such as Triple Whale.
• Knowledge of advanced Google Shopping feed optimization and product segmentation.
• Experience troubleshooting complex conversion tracking and server-side tracking implementations.
• Experience managing international e-commerce brands, particularly US-based clients.
• Google Ads certifications.

What We're Looking For

Beyond technical expertise, we value individuals who demonstrate:

• Ownership & Accountability: Take responsibility for account performance and proactively address challenges without requiring constant supervision.
• Strategic Thinking: Look beyond individual campaigns to identify opportunities to improve overall business performance.
• Analytical Problem-Solving: Use data to identify inefficiencies, diagnose performance issues, and develop effective solutions.
• Proactive Optimization: Consistently identify opportunities to improve results and take initiative.
• Strong Work Ethic: Thrive in a fast-paced agency environment while maintaining high standards for execution.
• Communication & Collaboration: Communicate clearly, share valuable insights, and contribute to team strategy.
• Continuous Improvement: Stay ahead of Google Ads changes, evolving technologies, and new optimization techniques.

Why Work With Group 8A?

• Work with established US-based e-commerce brands across a variety of industries.
• Manage meaningful advertising budgets with opportunities to directly influence client growth.
• Collaborate with experienced digital marketing professionals in a performance-driven environment.
• Gain exposure to advanced testing methodologies, analytics, and AI-powered optimization tools.
• Enjoy remote working flexibility while taking ownership of your accounts and strategies.