Paid Media Co-ordinator

Job Title: Paid Media Co-Ordinator

Division: Digital

Location: Cape Town or Johannesburg / Hybrid

Expected Start Date: 1 December 2026

Please Apply Here [Required]: https://wkf.ms/4BUUdSn

Position Overview

The Paid Media Co-Ordinator supports the planning, implementation, monitoring and reporting of paid media campaigns across client accounts. The Paid Media Co-Ordinator reports to the Paid Media Specialist and works closely with Partner Managers and content teams to deliver client campaigns.

The role combines hands-on campaign execution, budget monitoring, data analysis and coordination, with support and oversight from the relevant senior team member.

Purpose Statement

To deliver accurate, timely and effective paid media execution that supports client objectives through careful campaign management, budget control and actionable performance insights.

Main Outputs and Responsibilites

Campaign Planning & Coordination

• Support the development of paid media plans aligned with client objectives, target audiences, budgets and agreed KPIs.
• Assist with audience research, keyword research and campaign structure recommendations.
• Translate approved media plans into clear campaign setup requirements and asset specifications.
• Coordinate with Partner Managers and content teams to secure approved creative, copy, landing pages and other campaign requirements.
• Flag missing information, approvals or assets that may affect launch dates or performance.

Campaign Setup & Quality Control

• Build and launch approved campaigns across Meta Ads Manager and Google Ads, including YouTube advertising where relevant.
• Support campaigns on additional platforms, such as LinkedIn and TikTok, according to client scope and team requirements.
• Check targeting, objectives, budgets, schedules, placements, links, tracking parameters and creative before launch.
• Follow campaign naming conventions, approval processes and pre-launch quality checks.
• Maintain accurate records of campaign setups, approvals and changes.

Campaign Monitoring & Optimisation

• Monitor campaign delivery and performance against agreed objectives and KPIs.
• Identify issues such as underdelivery, overspend risk, rejected ads, creative fatigue or unexpected performance changes.
• Implement routine optimisations within agreed parameters and escalate material changes for approval.
• Support structured testing of audiences, creative, copy and placements, documenting results and learnings.
• Recommend practical improvements based on campaign data.

Budget Management

• Track spend and budget pacing across allocated accounts.
• Maintain budget trackers and reconcile platform spend against approved media allocations.
• Flag projected overspend, underspend or billing issues promptly.
• Obtain approval before increasing budgets or making changes outside agreed limits.

Measurement & Tracking

• Apply consistent UTM parameters and check that campaign links work correctly.
• Support checks of conversion tracking, pixels and analytics events with the relevant specialist or technical team.
• Identify and escalate tracking discrepancies or missing data that may affect optimisation and reporting.
• Follow approved processes for account access and the handling of audience data.

Reporting & Insights

• Compile accurate campaign performance data for internal updates and client reports.
• Check reporting dates, calculations, spend and metric definitions before submission.
• Explain performance against targets, highlighting key drivers, limitations and recommended next steps.
• Contribute paid media insights to reporting discussions and campaign reviews.
• Maintain a record of tests and learnings to inform future activity.

Collaboration & Administration

• Keep project management tools updated with deadlines, campaign status, dependencies and outstanding actions.
• Work closely with Partner Managers, Community Managers, content teams and specialists to support coordinated delivery.
• Record time accurately and flag capacity or scope concerns early.
• Keep up to date with platform developments and share relevant learnings with the team.

Key Skills

• Strong numerical ability and an analytical approach to problem-solving.
• Excellent attention to detail, particularly when managing budgets and campaign settings.
• Clear written and verbal communication.
• Strong organisational skills and the ability to prioritise work across multiple accounts.
• Ability to interpret campaign data and translate findings into practical actions.
• Willingness to learn, ask questions and escalate issues promptly.

Requirements

• A qualification in Digital Marketing, Advertising, Marketing or a related field is preferred.
• Approximately 1–3 years of relevant paid media experience, including hands-on campaign setup and monitoring.
• Working knowledge of Meta Ads Manager and Google Ads.
• Understanding of campaign objectives, audience targeting, bidding, budget pacing and optimisation.
• Understanding of key metrics, including CPM, CPC, CTR, conversion rate, CPA and ROAS, and when each is relevant.
• Understanding Meta Advantage+ and when it is advantageous to use or not use it.
• Familiarity with Google Analytics 4, UTM tracking and conversion measurement.
• Proficiency in Google Workspace, particularly Google Sheets and Google Slides.
• Proficiency in Canva.
• Experience working with multiple campaigns and meeting deadlines.
• Experience with YouTube advertising, LinkedIn Campaign Manager, TikTok Ads Manager, Data Studio or Google Tag Manager is advantageous.
• Relevant Google Ads or Meta certifications are advantageous.

Success Measures

• Campaigns launch accurately and on time, subject to required inputs and approvals.
• Spend remains within approved budgets, with pacing risks escalated early.
• Reports and trackers are accurate, complete and delivered on time.
• Optimisations and tests are documented and informed by agreed campaign objectives.
• Delivery issues, tracking gaps and performance concerns are identified and communicated promptly.