Media Buyer (Meta Ads + AI Creative)

We are looking for a highly skilled Media Buyer with strong expertise in Meta Ads and AI-powered creative production to manage and scale high-ticket lead generation campaigns.

The ideal candidate has hands-on experience running Facebook and Instagram ad campaigns for high-ticket offers, with a strong focus on generating qualified leads and booked calls through opt-in forms, application funnels, and booking pages.

This is not just a campaign management role. We need someone who can independently handle the entire advertising process, from research and funnel audits to campaign management, AI-powered creative production, optimisation, and performance reporting.

Key Responsibilities

• Plan, launch, manage, and optimise Facebook and Instagram (Meta) ad campaigns for high-ticket offers.
• Build and manage lead generation campaigns focused on generating qualified leads and booked calls.
• Research target audiences, analyse competitors, and identify opportunities to improve campaign performance.
• Audit existing funnels, opt-in forms, application pages, and booking pages to identify conversion gaps and recommend improvements.
• Set up and troubleshoot Meta Pixel, conversion tracking, and relevant event tracking.
• Independently produce high-quality image and video ad creatives using AI tools, including AI-generated influencer and spokesperson videos.
• Develop ad concepts, hooks, scripts, copy, and creative variations without relying on a separate designer or copywriter.
• Use Claude and other AI tools to conduct daily account audits, analyse campaign performance, identify optimisation opportunities, and streamline reporting.
• Monitor campaign performance and continuously optimise targeting, budgets, placements, creatives, and conversion rates.
• Provide weekly performance reports covering key metrics, particularly Cost Per Lead (CPL) and Cost Per Booked Call (CPBC).

Required Qualifications & Experience

• Proven experience managing Meta Ads campaigns for high-ticket offers, including agencies, coaching programs, online courses, consulting businesses, and B2B services.
• Strong understanding of high-ticket lead generation funnels, particularly campaigns designed to generate booked calls through opt-in or application forms and booking pages.
• Demonstrable campaign results with actual Cost Per Lead (CPL) and Cost Per Booked Call (CPBC) figures.
• Ability to provide ad account screenshots, campaign dashboards, or other verifiable performance data.
• Advanced hands-on experience with AI tools for advertising research, campaign analysis, optimisation, and creative production.
• Ability to independently create both image and video ad creatives, including AI influencer and AI spokesperson content.
• Strong understanding of Meta Pixel, conversion tracking, funnel performance, and campaign attribution.
• Ability to work independently, manage advertising activities with minimal supervision, and take ownership of campaign results.

AI Tools & Creative Expertise

Candidates should have practical experience using tools such as:

• Claude: Ad research, account audits, performance analysis, optimisation, copywriting, and reporting.
• Higgsfield: AI-generated video ads and creative production.
• Arcads: AI influencer and UGC-style video ads.
• HeyGen: AI spokesperson and avatar videos.
• Other relevant AI tools for generating image ads, video creatives, scripts, and advertising variations.

We expect the candidate to leverage AI throughout the advertising workflow rather than relying on

traditional manual processes.

Important: Portfolio & Results Required

Candidates must be prepared to demonstrate

• Previous high-ticket Meta Ads campaigns they have managed.
• Actual CPL and cost-per-booked-call results.
• Ad account screenshots or campaign performance dashboards.
• Examples of image and video creatives they have personally produced.
• Examples of AI-generated influencer, UGC, or spokesperson advertisements.

Please note: E-commerce-only or SaaS-only advertising experience will not be considered sufficient for this role. We specifically require hands-on experience with high-ticket lead generation and booked-call funnels.

Engagement & Work Arrangement

• Part-time, hourly engagement.
• Hours will be tracked through Hubstaff.
• Candidates should be comfortable working independently and managing the full advertising process.