Senior Media Buyer (Ad-Ops Specialist): Perth Only

Advance your career in digital film marketing as an experienced Ad-Ops Specialist at Gruvi. In this key mid-to-senior role, you’ll take ownership of setting up, managing, optimizing, and scaling complex digital advertising campaigns for high-profile film industry clients across leading digital platforms in order to deliver the best ROI. Working alongside our global team, you will drive multi-channel campaign strategies, translate performance data into high-impact insights, and mentor junior team members to accelerate growth in entertainment marketing.

Key Responsibilities

• Lead the end-to-end setup, execution, and strategy for multi-channel digital ad campaigns across Meta, Google, TikTok, YouTube, Snapchat, and emerging platforms, including audience recommendations, bidding, and budget setting for optimal outcomes.
• Provide strategic ads planning and consultation to sales and commercial teams on campaign strategy aligned with client goals.
• Manage client-facing communications and campaign updates while maintaining high operational standards, identifying upsell or cross-sell opportunities to support the sales team.
• Own, review, and quality-check creative assets to ensure alignment with platform specifications, advising account managers and clients accordingly.
• Take ownership of technical AdOps processes, working closely with the Data/BI team to investigate data and tracking issues, support SQL/API-based analysis, and improve reporting, automation, and data quality.
• Lead testing and case study initiatives by conducting A/B testing on audience targeting and creative strategy to share learnings and best practices across the team.
• Maintain thorough documentation of processes, campaign testing insights, and digital ad platform updates.
• Collaborate cross-functionally with sales, account management, and creative design teams to execute campaigns, while mentoring and advising junior team members on emerging social media and programmatic trends.

Day To Day duties

• Own creation of Campaigns on relevant ad platforms to deliver media plan objectives
• Own creation of ads on each platform as required by media plans and agreed with clients, whilst advising on emerging trends in the digital landscape
• Provide feedback on audience targeting included in media plans, recommend segmentation strategies based on performance data and social media platform insights
• Communicate with Account Management and Sales Teams on campaign implementation, campaign delivery and recommended optimisation
• Implement client’s feedback and requests in Gruvi digital media campaigns, advise account managers on the best execution approach within platform, budget constraints and platform’s trends/changes
• Monitor and analyse live campaign activities, review KPIs in order to optimise advertising spend to meet campaign goals
• Analyse campaign data to provide the account management team with insights into campaign performance, including high level judgement for best optimisation strategies
• Review creative assets to make sure they follow platform guidelines, communicate with clients and Account Management to recommend changes for best campaign outcomes
• Review client’s branding and creative assets to best meet advertising objectives
• Liaise with Gruvi design team & technical team on any issues with tracking, reports or landing pages
• Creation and maintenance of Looker Studio reports
• Work with Gruvi BI team to recommend Reporting Dashboards optimisation and new ways of streamlining workflow
• Run and moderate regular meetings with Adops department and different departments at Gruvi

Required Skills and Experience

• At least 2+ years of hands-on experience in digital advertising and ad operations.
• Proven ability to own campaign outcomes, prioritise across multiple client campaigns and make data-driven optimisation decisions independently
• Exceptional communication skills with a natural ability to collaborate smoothly with cross-functional teams, clients and external partners.
• Proven hands-on experience and deep proficiency with major digital ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, DSPs), including new emerging trends.
• Advanced analytical skills with strong expertise in Excel, Google Sheets, or Looker Studio for data manipulation and strategic reporting and recommendations.
• Bachelor's and/or Master degree in Marketing, Business, Communications, Film, Media, and related fields
• Bonus points: A genuine enthusiasm for movies, pop culture, and digital marketing trends!

About the Gruvi

Gruvi is a media and insights agency dedicated to helping exhibitors engage film audiences online in order to increase ticket sales from the distributors' campaign spend. We work with Cinemas across the world: Nordisk Biograf (Norway and Denmark), Palace Cinemas (Australia), MultiKino (Poland), Vox (Middle East) and Reel (UK). Our distribution clients include large studios like Disney and UIP, as well as numerous independents internationally.

At Gruvi we love film, so we want global audiences to encounter and see more great films. Everything we do is focused on the audience and the insights that deliver campaign impact and navigate our clients towards a successful future. We are the connector between the unaware fan, what it is they should watch and where they can see it.