Performance Marketing Specialist

Responsibilities

• Measure and track the performance of client campaigns using Google Analytics 4 and Tag Manager.
• Analyze and optimize campaign data using data reporting tools in Google Data Studio.
• Test and improve campaigns for conversion rate optimization.
• Monitor and manage advertising performance in Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads panels.
• Provide strategic planning and optimization recommendations for client campaigns.
• Work collaboratively to determine strategies and manage campaign budgets to meet client goals.
• Develop targeting strategies to reach campaign audiences.

Required Qualifications

• At least 2 years of experience in performance marketing.
• Experience with Google Analytics 4 and Tag Manager.
• Experience with data reporting using Google Data Studio.
• Experience with conversion rate optimization and A/B testing.
• Active use of Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads panels.
• Strong analytical thinking skills and data-driven approach.
• Ability to plan campaigns and manage budgets in line with client goals and business strategies.
• Team player with excellent communication skills and a problem-solving mindset.
• Fluent English proficiency.