Paid Media Strategist & Performance Marketing Lead (Meta + Google)

Paid Media Strategist & Performance Marketing Lead (Meta + Google)

About us

Aesthetic Influence helps medical aesthetic practices (med spas, injectors, plastic surgery and dermatology clinics) grow. Through our done-with-you program, we give practices the strategy, guidance, and support they need to run successful campaigns of their own.

The role

This role is split roughly 50/50. Half your time goes to growing Aesthetic Influence itself: you'll own our paid acquisition on Meta and Google, build our landing pages and funnels, set our creative direction, and create systems that turn our happy clients into a steady source of referrals. The other half goes to our done-with-you clients, where you'll be the expert helping practices plan, improve, and troubleshoot their own campaigns.

We're looking for someone who thinks critically about why campaigns work or don't, and who can take an ad from first idea to live campaign while leading the editors and videographers who bring it to life.

Growing Aesthetic Influence (~50%)

• Plan, launch, and optimize our campaigns on Meta and Google (Search, Performance Max, YouTube), from account structure and audiences to bidding and budget allocation.
• Diagnose performance using real data, by tracing problems back to the offer, creative, audience, landing page, or follow-up process.
• Develop our creative strategy, including hooks, angles, offers, and testing plans, and write briefs and scripts for new ads.
• Direct editors and videographers on what to film and how to cut it.
• Build and test high-converting landing pages and funnels in GoHighLevel.
• Design and automate referral systems in GoHighLevel that generate more referrals from our existing clients, along with other internal marketing initiatives that drive growth.
• Report results in plain language and recommend next steps.

Supporting our done-with-you clients (~50%)

• Guide medical aesthetic practices through their campaign strategy on Meta and Google.
• Review their campaigns, creative, and landing pages, and give clear feedback they can act on.
• Lead strategy calls and help clients understand their numbers and what to do next.
• Turn what works into repeatable frameworks and resources for the program.

What we're looking for

• 3+ years running paid campaigns on both Meta and Google with direct responsibility for results.
• Expert-level experience with GoHighLevel (GHL), including building funnels, landing pages, workflows, pipelines, and automations. This is a must-have.
• Experience in the medical aesthetics industry is highly regarded. Understanding how med spas and aesthetic practices attract and convert patients will set you apart.
• A portfolio of ads and landing pages you created or directed, with performance data to back them up.
• Strong creative instincts: you know what makes someone stop scrolling and you can explain why.
• Experience leading creatives such as editors, videographers, and designers.
• Solid grasp of tracking and attribution, including pixels, Conversions API, GA4, and UTM structure.
• A natural teacher who can coach clients clearly and confidently.
• Bonus: experience in healthcare or B2B/agency growth, and familiarity with Meta's and Google's healthcare advertising policies.

Compensation

• $70,000 USD base salary
• Performance incentive tied to Aesthetic Influence's company growth, so as we grow, you share in it
• PTO

How to apply

Send your resume, a link to your portfolio, and a short note covering two things:

1. A campaign you turned around: what was wrong, what you changed, and what happened.
2. A GoHighLevel workflow or automation you built and what it accomplished.