Performance Marketing Specialist

Performance Marketing Specialist to own and grow our paid (inorganic) e-commerce revenue across the GCC - our Shopify websites and the Amazon, Noon and Namshi marketplaces. You will set the paid-media strategy, own the budget and P&L impact of every dirham spent, and turn data into profitable, scalable growth for premium watches and jewelry portfolio.

Key Responsibilities

Strategy and P&L ownership

• Build and own the annual and quarterly paid-media strategy, budget and channel mix across D2C and marketplaces, tied to revenue, contribution margin and new-customer targets.
• Own inorganic revenue forecasts; reallocate budget weekly based on marginal ROAS, inventory and margin by SKU.
• Plan and lead peak-season playbooks: Ramadan, Eid, White Friday / Yellow Friday, 11.11, Black Friday, Valentine's, Mother's Day, National Days and Amazon Prime Day.

Marketplace advertising (Amazon, Noon, Namshi)

• Run Amazon Ads end to end: Sponsored Products, Brands, Display, Brand Store and DSP where relevant, across Amazon.
• Manage Noon Ads and Namshi sponsored placements; negotiate co-funded campaigns, deals and hero placements with marketplace account managers.
• Drive keyword, ASIN and category targeting; protect branded search from competitors and resellers; manage TACoS against organic rank.
• Partner with the marketplace operations team on listing quality, A+ content, pricing, Buy Box, reviews and stock so Ad spend converts.

Brand Website (Shopify) Growth

• Scale D2C revenue through Meta (Facebook and Instagram), Snapchat, TikTok and Google (Search, Shopping, Performance Max, YouTube).
• Own the full funnel: prospecting, retargeting, catalog / dynamic product ads and high-AOV gifting campaigns.
• Run CRO best practices with the web team with appropriate A/B testing to increase conversion.
• Brief and test performance creative with design and content teams; run a structured testing roadmap (hooks, formats, offers, Arabic vs English).
• Set up and maintain tracking: Meta Pixel and Conversions API, Snap CAPI, TikTok Events API, GA4, Google Tag Manager and Amazon Attribution.
• Build dashboards for blended ROAS, CAC, LTV, TACoS and contribution margin by channel, market and SKU.
• Run incrementality, geo-holdout and A/B tests to separate real lift from attributed revenue.
• Drive Online-to-Offline (O2O) Footfall - Design and execute geo-targeted campaigns, to drive traffic to physical retail locations.
• Integrate paid media with CRM efforts (Email, SMS, WhatsApp, etc) to build cohesive customer journeys

Requirements

Must have

• 5+ years of hands-on performance marketing in e-commerce, managing Amazon Ads, Noon/Namshi Ads, Meta (Facebook / Instagram) Ads and Snapchat Ads.
• CRM lifecycle management
• GCC market experience is mandatory, with a clear understanding of UAE and KSA consumer behavior, seasonality and payment habits (COD, BNPL).
• Proven record of growing paid revenue profitably on Shopify & GCC marketplaces
• Track record of managing monthly budgets with accountability for ROAS and margin.
• Strong analytical skills: advanced Excel / Google Sheets, comfort with GA4, Power BI/Tableau; able to build models and explain them to leadership.
• Solid knowledge of tracking and attribution (pixels, server-side APIs, UTMs, GTM).
• Fluent English, written and spoken; Arabic will be a plus
• Bachelor’s degree in marketing, Business, Analytics or a related field.

Strong advantage

• Experience in watches, jewelry, luxury, premium fashion or accessories, including high-AOV and gifting-led selling.
• Hands-on TikTok Shop experience (shop ads, GMV Max, LIVE, affiliate creators).
• Arabic speaker, able to review Arabic Ad copy and creator content.
• Experience with Helium 10, Pacvue or similar Amazon tools.
• Experience working with brand principals in authorized retailer marketing guidelines.

How you work

• Owner mindset: you treat the budget as your own money.
• Test-and-learn by default, with a written hypothesis for every experiment.
• Commercially minded: you think in contribution margin, stock cover and LTV, not vanity metrics.
• Clear communicator with merchandising, finance and leadership.