Performance Marketing Manager

About Game-Flow

Game-Flow is a Dubai-based business development, technology and growth consultancy specialising in the iGaming industry.

We work with sportsbook operators, casino brands, technology providers and businesses across the wider gaming ecosystem, combining commercial expertise, strategic partnerships and technology-led execution.

Our services span customer acquisition, SEO, paid media, AI, data analytics and digital growth.

As we expand our client portfolio and performance marketing capabilities, we're looking for an experienced Performance Marketing Manager to take ownership of paid acquisition strategy and campaign execution.

The Opportunity

We're looking for a commercially driven iGaming performance marketing specialist who knows how to turn advertising budgets into measurable results.

You'll work directly with Game-Flow's founders and across our client portfolio to develop, launch and optimise paid acquisition campaigns within the iGaming sector.

This is a hands-on role with responsibility for campaign strategy, media buying, performance analysis and ongoing optimisation.

You'll need to understand the complexities of iGaming advertising, the differences between regulated markets and how to balance acquisition volume with customer quality and commercial returns.

We're looking for someone who can think strategically, move quickly and take ownership of performance.

Open to hybrid or remote working

Key Responsibilities

• Paid Acquisition: Plan, launch and manage performance marketing campaigns across relevant paid media channels, including Google Ads, Meta, native advertising and programmatic platforms where permitted.
• iGaming Growth: Develop acquisition strategies for sportsbook, casino and other gaming-related businesses.
• Campaign Strategy: Identify target audiences, market opportunities and appropriate advertising channels.
• Media Buying: Manage campaign budgets, bidding strategies, targeting and ongoing optimisation.
• Performance Analysis: Monitor CPA, ROAS, first-time depositors, conversion rates, customer lifetime value and other relevant commercial KPIs.
• Conversion Optimisation: Work with creative and technical teams to improve landing pages, funnels and campaign performance.
• Tracking & Attribution: Ensure campaigns have reliable conversion tracking, analytics and reporting.
• Creative Testing: Develop structured tests across messaging, creatives, audiences and acquisition funnels.
• Client Management: Present results, provide recommendations and contribute to client growth strategies.
• Market Compliance: Ensure advertising activity meets relevant platform policies, licensing requirements and local regulations.
• Growth Opportunities: Identify additional channels, markets and acquisition strategies to expand successful campaigns.

What We're Looking For

• Proven experience managing paid acquisition campaigns within the iGaming industry.
• Strong knowledge of sportsbook, casino or gaming-related customer acquisition.
• Demonstrable hands-on experience with Google Ads, Meta Ads or other relevant media buying platforms.
• A track record of managing advertising budgets and optimising campaigns against commercial performance.
• Strong understanding of CPA, ROAS, FTDs, retention and lifetime value.
• Experience with campaign tracking, attribution and analytics.
• Knowledge of advertising restrictions and compliance requirements across relevant iGaming markets.
• Confidence managing multiple campaigns and client accounts.
• Strong analytical skills and commercial judgement.
• A proactive, results-focused approach with the ability to work independently.
• Excellent communication and reporting skills.

Nice to Have

• Experience across both regulated and international iGaming markets.
• Knowledge of affiliate marketing, programmatic buying and native advertising.
• Experience with GA4, Google Tag Manager, conversion APIs and other tracking platforms.
• Familiarity with player retention, CRM and lifecycle marketing.
• Experience with AI-assisted campaign optimisation and marketing automation.
• Previous agency or multi-brand performance marketing experience.
• Experience supporting B2B gaming technology suppliers as well as B2C operators.

Why Join Game-Flow?

You'll be joining an ambitious consultancy at an important stage of growth, with the opportunity to help build and shape our performance marketing capability.

This is an opportunity to

• Work directly with the founders and influence acquisition strategy.
• Manage campaigns across a growing portfolio of iGaming businesses.
• Take ownership of budgets, performance and commercial results.
• Work alongside specialists in technology, data, AI and business development.
• Help develop a scalable performance marketing offering within Game-Flow.

We value people who understand the numbers, challenge assumptions and know how to translate marketing spend into commercial value.

Interested?

Apply through LinkedIn with your CV or professional profile.

• We'd particularly welcome a short summary of your iGaming marketing experience, the advertising platforms you've managed, typical campaign budgets and examples of measurable acquisition results.