Media Buyer

This position is responsible for buying designated broadcast and streaming for assigned local markets/accounts, inclusive of linear TV, radio, cable, sports packages and sponsorships.

Responsibilities

• Meets with media representatives and accesses media databases to research available options for media placement
• Negotiates best price, estimates ratings and media placement, as specified in approved media plan
• Meets all deadlines
• Evaluates and negotiates sponsorships, bringing forth new ideas
• Monitors media agreements and contracts with outside media vendors
• Oversees media schedules and adjusts broadcasting and online schedules due to program changes or campaign performance
• Monitors media placement, time discrepancies and reconciles billing, tracking daily
• Conducts Post Buy Analysis after every campaign
• Tracks expenditures to ensure compliance with budget
• Research and maintain record of trends, and innovations which affect media buying
• Provides new opportunities and recommendations/POVs
• Maintains excellent relationships with media community, account/media teams and clients

Qualifications

• Bachelor's degree preferred or equivalent experience
• 3+ years of related experience in media buying required (Local media markets)
• Linear television, spot radio, spot cable, streaming audio, podcasts, video, sports and sponsorship experience (QSR a plus)
• Experience with Media Ocean preferred
• Very good mathematical ability required
• Candidate must be organized, detail oriented, must be able to solve problems and can multitask
• Good communication/presentation skills