Integrated Media Consultant (Digital Advertising Manager)

ABC 17 & FOX 22, the News-Press & Gazette Company (NPG) television stations in Columbia/Jefferson City, Missouri has an opening for an Integrated Media Consultant. We are looking for someone who can help local businesses grow by pairing their goals with the right mix of broadcast and digital advertising.

What you will do

• Own the station’s digital revenue goal and work with a plan to attain it.
• Join AEs on calls, client needs assessments, and presentations to help close digital business.
• Explain what a client is missing and build a plan that fits their goals.
• Build multimedia plans across the funnel: streaming/CTV, video, display, and on-site digital. Use digital advertising to tell the client's story and build a plan to hit the client's goals.
• Coordinate campaigns from proposal through traffic, creative, analytics, and billing.
• Analyze digital advertising metrics to explain what is working, and make changes if necessary.
• Run business reviews that tie results back to the advertiser's goals.

What we are looking for

• Consultative sales experience, preferably in advertising or media, but not required.
• The ability to learn digital advertising tools and the systems behind them.
• Clear communication and the discipline to manage many campaigns at once.
• A professional, client-first approach.
• A college degree is preferred but not required.
• A valid Missouri driver's license, or the ability to get one.
• NPG of Missouri, LLC offers a competitive compensation package, extensive training, medical/dental insurance and paid time off.