Sr. Paid Media Specialist

COMPENSATION: $80-100k

LOCATION: Scottsdale, AZ

WORKPLACE SETTING: In-office

REPORTS TO: Chief Marketing Officer

About 10X Health System

We’re 10X Health System, and we’re on a mission to 10X people’s wellness throughout the world by enhancing human performance.

And here’s the truth… modern medicine isn’t a patient-centric practice. We want to bring you on a wellness journey that’s going to change your life for the better and propel you to the next level.

We do this by understanding your body and finding the missing raw materials that can help you perform more optimally. And that’s really what the 10X movement is about. The 10X movement is about DOING.

It’s about being accountable. 10X health is about being. It’s about optimal wellness, restoration, cellular repair, and regeneration.

Together we restore your passion, purpose, and physiology. We create someone that’s truly healthy and happy, and give you the missing resources you need to accomplish all of your goals.

What You Will Own

Campaign Strategy and Execution

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Manage AdWords, Facebook/Instagram, TikTok, YouTube, and LinkedIn campaigns efficiently, with a focus on optimization
• Conduct in-depth keyword and website research, ad grouping, and audience targeting
• Understand the entire customer journey and how what we say in an ad builds the foundation for much bigger conversion in the future

Budget and Performance

• Oversee and manage the overall paid media budget
• Make informed decisions on where to spend, how much to spend, and how fast we can spend
• Define, measure, and evaluate relevant paid media KPIs
• Define metrics and analyze program success; track and forecast utilization growth and engagement
• Provide ongoing, actionable insights into campaign performance to relevant stakeholders

Tracking, Attribution, and CRM

• Use tracking, attribution, and analytics tools (HubSpot, GA4, Databox) to ensure accurate revenue attribution
• Conduct daily deal audits and attribute revenue to the correct campaigns
• Use HubSpot CRM to create effective customer service and retention strategies for marketing programs

Testing, Structure, and Innovation

• Ensure paid ads have a clean, organized structure and that best practices for structure are documented
• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide rollout
• Make recommendations on key investments and innovations within paid media to maintain a competitive advantage

What Success Looks Like in Year One

• Marketing campaigns reaching the right target audience, using up-to-date and emerging techniques
• Insights that go beyond simple metrics like CPL and drive informed decisions on where, how much, and how fast to spend, which increases results
• High-quality leads and scalable acquisition
• Media strategies that align with 10X Health System's brand and revenue goals

Who You Are

• You have a deep understanding of Meta's advertising ecosystem, including Advantage+ structures, Andromeda best practices, CAPI implementation, event and signal optimization, and creative distribution mechanics that drive scalable performance
• You have strong paid media strategy or planning experience, with business vision and the ability to link marketing strategy and results to financial goals
• You manage AdWords, Facebook/Instagram, TikTok, YouTube, and LinkedIn campaigns efficiently, with a focus on optimization
• You understand digital, traditional, social media, and strategic marketing opportunities, along with current and emerging trends in digital marketing, mobile marketing, and automation
• You have a data-driven mindset: you measure the relevant KPIs and recommend decisions based on results
• You have an intermediate level of financial acumen and keep spend within the ad budget
• You are proficient in tracking, attribution, and analytics tools (HubSpot, GA4, Databox)
• You are highly proficient with computers, Mac, Google G Suite, HubSpot, and various marketing-related technologies Education and Experience
• At least 2 years of experience managing AdWords, Facebook/Instagram, TikTok, YouTube, and LinkedIn campaigns
• Experience with HubSpot CRM, GA4, and Databox for tracking and attribution
• Relevant Meta certifications preferred

Physical Requirements

• Ability to sit and work at a desk and computer for prolonged periods

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.