Senior Performance Marketing Specialist (Fluent in English & Mandarin)

Role Description The Senior Performance Marketing Specialist is a full-time hybrid role responsible for planning, executing, and optimizing performance marketing campaigns across multiple digital channels for our clients, while sharing growth strategies and insights that help e-commerce brands scale their revenues!

Key Responsibilities

• Campaign Planning: Develop and implement performance marketing strategies across channels to meet business goals.
• Audience Research: Identify target audiences through detailed research to tailor campaigns effectively.
• Account Setup: Set up and manage advertising accounts, campaigns, and ads on platforms such as Google , Facebook , Instagram, and TikTok Ads.
• Tracking Integration: Implement tracking tools (e.g., Google Analytics, Facebook Pixel) to monitor conversions and gather actionable insights.
• Performance Optimization: Analyze campaign performance daily and make data-driven adjustments to improve results.
• Brand Strategic & Creative Optimization: Offer strategic and creative ideas to drive client's business goals.
• Creative Testing: Conduct A/B tests on ad creatives and landing pages to enhance conversion rates.
• Budget Management: Manage daily budgets across campaigns to ensure efficient spending and maximize ROI.
• Reporting: Prepare clear reports on campaign performance (daily, weekly, monthly) and automate reporting processes where possible.
• Team Mentorship: Mentor junior team members in performance marketing best practices to support their professional development.
• Budget Planning: Plan and track marketing budgets to achieve desired outcomes across various channels.
• Client Management: Communicate and work closely with clients
• Trend Analysis: Research market trends to identify growth opportunities and explore new channels for expansion.
• Customer Acquisition & Retention: Plan and execute customer acquisition & retention strategies

Requirements

• Sensitive to numbers.
• Familiar with dot-com shopping.
• Great communication skills.
• Ability to troubleshoot technical issues effectively.
• Excellent problem-solving skills and attention to detail.

Positions

• Senior - relevant past experience is preferred, with a focus on demonstrated competence rather than the number of years in the role.

What we offer

• Performance-based commission/bonus - tied to client growth and retention
• EPF, SOCSO and EIS contributions
• 6-month performance review
• Hybrid working environment