Programmatic Media Analyst

Position Overview

The Programmatic Media Analyst is responsible for the setup, execution, optimization, monitoring, and reporting of digital programmatic campaigns across multiple DSPs. This role requires hands-on experience launching campaigns, managing budgets, monitoring pacing, performing QA checks, and driving performance improvements through data-driven optimizations. Candidates should be able to work independently on campaign execution while contributing strategic recommendations and insights to internal teams. The role aligns with candidates who typically have more than one year of programmatic experience and are progressing toward senior-level responsibilities.

Key Responsibilities

• Build and launch programmatic campaigns across DSP platforms.
• Manage campaign setup, audience targeting, budget allocation, creative trafficking, and tracking implementation.
• Continuously monitor campaign performance and pacing.
• Execute optimizations to improve delivery and KPI attainment.
• Perform QA validations before and after campaign launches.
• Troubleshoot campaign issues and collaborate with internal stakeholders to resolve execution challenges.
• Develop performance reports and provide actionable insights.
• Analyze campaign data to identify trends, opportunities, and recommendations.
• Support strategic planning initiatives through campaign performance analysis.
• Maintain documentation and ensure operational excellence across assigned accounts.

Required Qualifications

Experience

• 1.5 to 3 years of hands-on programmatic advertising experience.
• Experience managing campaigns from setup through optimization and reporting.
• Experience working within agency, ad-tech, media, marketing, or digital advertising environments.

Technical Skills

Hands-on experience with one or more of the following:

DSPs

• DV360
• The Trade Desk
• Amazon DSP
• Yahoo DSP

Ad Tech & Measurement

• Campaign Manager 360 (CM360)
• Google Ad Manager
• DoubleVerify

Candidates should demonstrate experience with

• Campaign activation
• Audience creation and targeting
• Budget management
• Pacing management
• Performance optimization
• QA processes
• Reporting and analysis

Preferred Qualifications

• Experience across multiple DSPs rather than a single platform.
• Exposure to retail media platforms.
• Understanding of SSPs, exchanges, and the broader programmatic ecosystem.
• Experience communicating campaign performance and optimization recommendations to stakeholders.

Key Competencies

• Strong analytical thinking
• Attention to detail
• Problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Effective communication skills
• Data interpretation and storytelling
• Ownership and accountability
• Ability to work in fast-paced environments

Language Requirements

• Advanced English proficiency (B2+ minimum).
• Ability to communicate campaign updates, recommendations, and performance insights effectively.

Ideal Candidate Profile

A candidate who can confidently explain

• How they build a campaign from scratch.
• How they manage pacing and budget delivery.
• How they perform QA before launch.
• What optimizations they make when a campaign underperforms.
• Which KPIs they monitor for awareness, traffic, or conversion campaigns.
• Their experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Yahoo DSP.