Performance Marketing Specialist for Mobile Banking Apps

The ideal candidate will be able to join as soon as possible, without being bound by a one-month notice period.

Company Description

Arenara is a digital consulting partner to one of Indonesia's largest banks, delivering end-to-end performance marketing and digital asset management solutions. We combine creative excellence with data-driven strategies to help our banking client acquire, engage, and retain customers at scale.

Role: Performance Marketing Specialist

Type: Contract (On-site)

Location: Sudirman, Jakarta

Role Overview

As a Performance Marketing Specialist, you will execute and manage digital acquisition campaigns on behalf of our banking client. Working under the guidance of the team lead, you will be responsible for day-to-day campaign operations, performance monitoring, and cross-functional coordination—ensuring seamless delivery and optimal results across all digital channels.

Key Responsibilities

• Campaign Execution & Management: Implement and manage multi-channel performance marketing campaigns across Meta, Google, TikTok, and programmatic platforms, ensuring alignment with the bank's acquisition and engagement objectives.
• Performance Monitoring & Reporting: Track and analyze campaign performance using MMPs (AppsFlyer preferred), Google Looker Studio, and platform dashboards; prepare regular performance reports with clear insights and optimization recommendations for internal stakeholders.
• Market Research & Insights: Conduct ongoing market research, audience analysis, and competitive benchmarking to inform targeting strategies and creative direction.
• Cross-Functional Coordination: Collaborate closely with creative, content, and media teams to ensure cohesive campaign messaging and seamless user journeys. Serve as a point of contact for internal communications and vendor coordination.
• Optimization & Testing: Execute A/B tests on creatives, audiences, and bidding strategies to continuously improve campaign efficiency (ROAS, CPI, CPA) and media spend allocation.
• Stakeholder Support: Assist in preparing campaign presentations and performance reviews for the banking client, maintaining clear and professional communication at all times.

Qualifications

• Professional Conduct: Demonstrates a polished, client-ready demeanor with strong respect for organizational protocols and compliance standards, particularly within the financial services sector.
• Technical Proficiency: Hands-on experience with MMPs (AppsFlyer preferred), Google Looker Studio, Meta Ads Manager, Google Ads, TikTok Business Manager, and programmatic advertising platforms.
• Analytical Skills: Strong ability to interpret performance data, identify trends, and translate insights into actionable optimizations.
• Strategic Thinking: Competent in market research, audience segmentation, and developing data-backed marketing strategies.
• Problem-Solving: Proactive and resourceful, with the ability to troubleshoot issues independently while knowing when to escalate to the team lead.
• Team Orientation: Strong interpersonal skills with a collaborative mindset; comfortable working in a fast-paced, on-site environment in Jakarta.
• Education/Certification: Bachelor's degree in Marketing, Business, Economics, or a related field preferred. Relevant certifications (Meta Blueprint, Google Ads, AppsFlyer) are a plus.