Paid Media Specialist (iGaming)

We are a growing iGaming brand operating across multiple international markets. We are looking for a Philippines-based Paid Media Specialist who combines hands-on campaign execution with a good understanding of branding, creative messaging, and basic retargeting audience segmentation.

You will support user acquisition and retargeting campaigns, coordinate with our creative team and advertising account providers, and use performance data to improve results.

What You’ll Do

• Launch, manage, and optimize paid campaigns across Meta, DSP, and Native advertising channels.
• Ensure advertising materials remain consistent with brand identity, including visual style, tone of voice, messaging, and promotional positioning.
• Work closely with designers to develop creative briefs, campaign concepts, advertising hooks, and new creative variations.
• Create and manage basic retargeting segments based on user behavior, such as:
• Website visitors who have not registered.
• Registered users who have not made their first deposit.
• First-time depositors who have not redeposited.
• Inactive players who may require reactivation.
• Manage campaigns through our existing in-house retargeting system, ensuring appropriate creatives and messaging for each segment.
• Monitor daily performance metrics, including CTR, CPC, CVR, FTD, and CPA.
• Coordinate with Facebook advertising account rental providers regarding account setup, top-ups, spending limits, and replacements.
• Assist with campaign tracking, including UTMs, pixels, and conversion events.
• Support landing page improvements, promotional messaging, and new GEO testing.
• Maintain standardized daily and weekly performance reports in Google Sheets, ensuring consistent structure, accurate data, and timely updates.
• Organize campaign reporting by channel, GEO, campaign, and audience segment; track KPIs and keep acquisition and retargeting results separate.
• Summarize performance trends, key changes, and actionable recommendations in every report. Paid Media Specialist (iGaming) | Philippines (Remote) 2

Qualifications & Benefits

What We’re Looking For

• Currently based in the Philippines.
• At least 2 years of experience in iGaming performance marketing.
• Good understanding of branding, including brand identity, consistent messaging, promotional positioning, and creative direction.
• Basic knowledge of retargeting segmentation, including the ability to group audiences based on customer journey stages and behavior.
• Hands-on experience managing campaigns on Meta, DSP, or Native advertising platforms.
• Understanding of acquisition funnels, conversion optimization, and performance marketing metrics.
• Proficiency in Google Sheets is mandatory, including formulas, filters, formatting, and maintaining shared campaign trackers.
• Strong reporting structure and discipline are mandatory: able to prepare accurate, well-organized daily and weekly reports with consistent metrics and clear campaign breakdowns.
• Ability to identify underperforming campaigns and recommend improvements.
• Comfortable coordinating with designers, advertising partners, and internal teams.
• Strong analytical thinking, organizational skills, and attention to detail.
• Ability to follow established processes while contributing new ideas.

Nice to Have

• Experience working with DSP platforms.
• Experience coordinating with Facebook advertising account rental providers.
• Understanding of click-through and view-through attribution.
• Experience managing campaigns across multiple GEOs.
• Experience creating briefs for designers and reviewing campaign creatives.

What You Get

• Fully remote, full-time position.
• Competitive base salary plus performance-based bonuses.
• Exposure to international iGaming marketing campaigns.
• Opportunity to contribute to branding, acquisition, and retargeting strategy.
• Freedom to test ideas and grow into broader campaign ownership.