Media Buyer

Company Description EcomIgnyte is a growth-focused eCommerce marketing company specializing in data-driven advertising and conversion optimization. The team partners with online brands to build scalable customer acquisition systems through paid media and performance marketing. EcomIgnyte emphasizes experimentation, analytics, and continuous improvement to maximize return on ad spend for its clients. Team members work collaboratively in a remote environment, using modern tools and processes to deliver measurable results. The organization values initiative, ownership, and clear communication from everyone on the team.
Role Description The Media Buyer is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across platforms such as Meta, Google, TikTok, and other relevant channels. Day-to-day tasks include developing media plans aligned with client goals, setting up campaigns, managing budgets, monitoring performance, and adjusting targeting and creatives to improve results. The role involves analyzing campaign data, preparing performance reports, and providing insights and recommendations to internal stakeholders and clients. The Media Buyer collaborates with marketing, creative, and account management teams to ensure consistent messaging and effective audience targeting. This role requires proactive testing of new strategies, staying current with platform updates, and maintaining strong communication on campaign status and outcomes.

Qualifications

• Candidates should possess skills in Media Planning and Media Strategy to design effective, goal-oriented paid media campaigns.
• Candidates should possess strong Analytical Skills to interpret data, optimize performance, and make evidence-based decisions.
• Candidates should possess clear and professional Communication skills to collaborate with internal teams and present insights to clients.
• Candidates should possess practical Media Buying experience, including campaign setup, budget management, bidding, and optimization.
• Experience with major advertising platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads) and tracking tools (e.g., Google Analytics, pixels) is beneficial.
• Demonstrated ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines is preferred.
• Background in digital marketing, performance marketing, or eCommerce and a results-oriented mindset are advantageous.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is beneficial.