Meta Advertising Specialist

We are a US-based e-commerce company selling premium home theater seating and automotive furniture across our own websites and the major marketplaces.

We run a fast-moving team in Ho Chi Minh City, and we are building it out to cover every part of online retail for our US brands. Each person on the team owns a share of the revenue they generate.

You will own one channel: Meta advertising (Facebook and Instagram). Your goal is to build a complete funnel, from first impression to purchase, driven only by Meta ads.

This is a creative testing role. You will find trends, use AI to create ad creatives fast, and test them in many rounds of A/B tests. You keep the winners, cut the losers, and start the next round. Then you do it again.

Our products are premium, considered purchases. Customers often research for weeks before they buy. Your funnel needs to reach new buyers, keep them engaged while they decide, and bring them back to buy.

This is a performance role. We measure you on the revenue your Meta funnel generates and how efficiently it does so.

What You Will Own

The full Meta funnel

• Top of funnel: reach new buyers with scroll-stopping video, image and UGC-style creatives
• Middle of funnel: keep warm audiences engaged with education, comparisons, reviews and product features
• Bottom of funnel: retarget site visitors, cart abandoners and past buyers with offers that close the sale
• Audience strategy: broad targeting, lookalikes, custom audiences and exclusions
• Lead capture that hands warm prospects to our email team

Creative testing engine

• A constant pipeline of new creatives: hooks, angles, formats, offers and copy
• Spotting trends on Meta, TikTok and competitor ads, and turning them into fast tests
• Using AI to create, adapt and resize creatives and copy at volume
• A structured A/B testing program with clear hypotheses, logged results and documented winners
• Refreshing creatives before fatigue sets in

Account and performance

• Campaign structure, budgets and bidding
• Pixel, Conversions API and catalog health, working with our data and web teams
• Daily monitoring, with fast action on spend, CPA and ROAS changes
• Working with our designers on creative briefs, and with our data analyst on reporting

How We Work

Data first

Every decision should start with data. You will turn ad results into clear learnings, decide what to test next, and keep improving. When a test fails, we want to know why and what you will try next.

AI as part of daily work

We expect you to use AI every day: to research trends, write ad copy, create and adapt creatives, analyze results and build faster workflows. We don't rely on AI blindly. We use it to produce more and test faster, and we keep the expertise to check its output and protect our brand.

What You Need (Non-Negotiable)

• Proven, hands-on experience running Meta ads for an e-commerce brand, with specific spend, ROAS and revenue numbers you can speak to
• Experience building full-funnel Meta campaigns: prospecting, retargeting and retention
• A real track record of creative testing: running many rounds of tests, finding winners and scaling them
• Strong understanding of Meta Ads Manager, Pixel, Conversions API, audiences and Advantage+ campaigns
• A strong data mindset: you read results correctly, spot trends early and turn numbers into decisions
• Daily, practical use of AI tools for creatives, copy and analysis, plus the judgment to check their output
• A good eye for what makes an ad stop the scroll
• Strong written and spoken English

Bonus

• Experience with high-ticket or considered-purchase products such as furniture, home goods or electronics
• Experience with US audiences
• Video editing or design skills (for example CapCut, Figma or Canva)
• Experience with AI image and video tools for ad production
• Experience with Shopify
• Experience with other paid social channels, such as TikTok or Pinterest

What We Offer

• Full ownership of a channel and the revenue it generates
• The budget, data and tools to test at scale
• A design team and AI tools to support creative production
• A collaborative international team across Vietnam and the US
• Competitive compensation

This is a full-time on-site job. We work 9am-5pm in our HCMC office with 1 call a week outside of these hours with the US leadership team.