HCM, Senior Paid Social Executive (International Market)

Drive global DTC growth by owning paid social channels across our hero international brands directly from Ho Chi Minh City. In this on-site role reporting to the Senior DTC Growth Manager, you will deploy large international ad budgets, run structured creative testing cycles, and capture new customer segments across global markets like the U.S. and U.K.

What you'll do

• Own end-to-end Meta campaign structures, Advantage+ setups, product catalogue ads, budget pacing, and ROAS/MER performance.
• Manage TikTok Ads (in-feed, Spark Ads, and GMV Max for TikTok Shop) and Pinterest Ads, aligning channel mix to conversion targets.
• Build and execute a structured creative testing engine to identify niche customer groups and discover high-converting ad concepts.
• Own full-funnel analytics, event tracking, CAPI, and attribution across GA4, Shopify, and ad platforms to optimize conversion paths.
• Deliver weekly scorecards, monthly strategic reviews, and quarterly market-sizing views to leadership.
• Partner with Brand and Creative teams to feed ad insights back into overall positioning, lifecycle, and landing page messaging.

What you'll need

• 3+ years of performance marketing experience managing budgets of US$5k+/month.
• Hands-on mastery of Meta Ads Manager and TikTok Ads Manager.
• Proven track record running structured creative testing cycles and scaling winning ad campaigns.
• Strong GA4 expertise analyzing e-commerce conversion paths, funnel drop-offs, and Shopify user behavior.
• Practical attribution knowledge covering CAPI, view-through windows, and event deduplication.
• Strong analytical toolkit utilizing pivot tables, cohort analysis, and blended efficiency metrics.
• Fluent business English at a B2 level or above in both written and spoken communications.
• Experience running Pinterest Ads campaigns.
• Hands-on experience with TikTok GMV Max and TikTok Shop advertising.
• Deep familiarity with U.S. and U.K. pop culture, internet trends, and consumer behavior.
• Background in beauty, wellness, consumer devices, or considered-purchase categories.

Benefits

• Competitive Package: Competitive compensation package with annual performance bonus based on company profitability.
• Full healthcare & insurance: PVI healthcare insurance and state social insurance paid on 100% of contractual salary.
• Office perks: Free home-cooked lunches, coffee, tea, and snacks, plus covered monthly parking.
• Discounts & activities: Employee discount codes from 20% to 50%, Badminton Club, office sports clubs, gift vouchers, and company events.

Recruitment Process

• F2F interview (Google Meet, 45 minutes)
• Panel interview (Google Meet, 30 minutes)
• Final Interview with CEO (Google Meet, 20 minutes)
• Offer