Assistant Media Planner / Buyer

GLM Strategies · Agency · Media, PA · Full-time · posted 3 days ago
—base
Juniorlevel
On-sitework style
Full-timejob type
Full-timeNo visa sponsorship

The role

CAREERS / ASSISTANT MEDIA PLANNER/BUYER

Assistant

Media

Planner/Buyer

CAREERS / ASSISTANT MEDIA PLANNER/BUYER

Assistant

Media

Planner/Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

Inquire About This Position

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Plans and develops advertising/media programs across multiple verticals
  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
  • Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
  • Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
  • Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
  • Helps to establish media goals, objectives, and strategies for advertising campaigns
  • Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
  • Will be responsible for updating and maintaining client reporting
  • Assist in vendor invoicing across multiple clients
  • Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS

  • Bachelor’s degree required
  • 0 – 2 years of Media or Media Planning/Buying experience preferred
  • Strong mathematical abilities required in this position

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Plans and develops advertising/media programs across multiple verticals
  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
  • Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
  • Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
  • Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
  • Helps to establish media goals, objectives, and strategies for advertising campaigns
  • Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
  • Will be responsible for updating and maintaining client reporting
  • Assist in vendor invoicing across multiple clients
  • Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS

  • Bachelor’s degree required
  • 0 – 2 years of Media or Media Planning/Buying experience preferred
  • Strong mathematical abilities required in this position

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About this post

Hiring
GLM Strategies, agency
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At a glance

Role type
Media Buyer, Junior
Employer
Marketing agency
Posted
3 days ago · Full-time

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