Media Planning Manager
The role
This is a 4/6-month contract role for a maternity cover starting March/April 2027.
We are seeking an ambitious, results-driven Media Planning Manager to lead end-to-end digital media planning and execution for one of the world’s most sophisticated enterprise technology organization. Sitting at the absolute edge of technological advancement and data-driven performance, this role serves as the critical bridge between high-level B2B strategic frameworks and flawless operational execution.
While based in APJ, this role carries an Global emit, translating global strategic intent into scalable, high-performing media plans across multiple international markets.
You are a proactive, entrepreneurial self-starter who thrives in a high-velocity, fast-paced environment. Balancing strategic rigor with commercial acumen, you will act as a trusted advisor to global and regional client stakeholders, drive performance storytelling, and mentor a high-performing team by supervising the Senior Media Planner while orchestrating delivery across Performance Planners and Shared Services units.
Key Responsibilities
- Holistic B2B Digital Strategy & Channel Integration:
Design and orchestrate full-funnel digital media architectures spanning Paid Social,
Programmatic (display/video), and Digital Direct partnerships (content syndication, custom
publisher integrations, and targeted EDM), while aligning seamlessly with downstream lead
generation channels, including Telemarketing workflows.
Formulate and defend multi-market media investment strategies, linking audience research,
addressable market sizing, and platform dynamics directly to measurable client business
outcomes. Command client performance reviews and quarterly business reviews (QBRs).
- Global-to-Local Operationalization: Operationalize global B2B strategic frameworks into scalable, high-performing tactical media plans tailored for international market nuances, product suites, and diverse technical audiences (developers, IT decision-makers, and C-suite enterprise leaders).
- People Leadership & Cross-Functional Orchestration: Directly supervise and mentor the Senior Media Planner; establish quality control across campaign planning frameworks, channel selection, pacing, and execution workflows. Work in lockstep with Performance Planners and Shared Services hubs to drive synchronized campaign execution.
- Partner Engagement & Commercial Negotiation: Lead engagement with global and regional media partners, enterprise publishers, and ad tech vendors; steer commercial negotiations to secure advantageous terms, high-yield content syndication placements, and first-look innovation pilots.
- Workflow & SLA Governance: Drive operational discipline across complex, multi-market workflows; establish clear timelines, manage critical path milestones, and ensure flawless, on-time delivery across concurrent sprint and launch cycles.
- Financial Governance: Owne end-to-end portfolio billing, pipeline tracking, budget pacing reconciliations, and contract management in tight coordination with internal finance teams.
Core Competencies
- Holistic Full-Funnel Fluency: Comprehensive understanding of the enterprise B2B media ecosystem—connecting upper-funnel brand perception, social, and programmatic to downstream conversion vehicles, including content syndication, content partnership and sponsorships, and telemarketing lead handoffs.
- Operational Excellence & Workflow Governance: Outstanding project management capabilities with the discipline to manage complex timelines, balance multiple stakeholder dependencies, and enforce rigorous quality control across shared delivery units.
- Strategic Storytelling & Data Synthesis: Ability to move beyond vanity metrics, distilling complex cross-platform datasets into sharp, commercially grounded business insights that clearly articulate media value to stakeholders.
- Entrepreneurial Ownership: A resourceful, proactive mindset that anticipates campaign roadblocks, seeks out efficiency gains, and approaches client growth and problem-solving with founder-level accountability.
- Agentic & AI-Forward Mindset: Openness and agility in adopting modern AI tools, automated reporting frameworks, and emerging agentic workflows to eliminate operational friction and enhance analytical depth.
What Success Looks Like
- Trusted Client Partnership: Recognized by enterprise client counterparts as an indispensable, reliable advisor who translates complex enterprise products into intuitive, full-funnel media architectures with zero "translation loss" between global strategy and tactical plans.
- Execution & SLA Rigor: Flawless operational delivery across concurrent international sprint cycles, maintaining 100% adherence to global taxonomy, tracking standards, and agreed campaign launch timelines.
- High-Performing Hub Orchestration: Seamless, friction-free collaboration between onshore planning across all performance teams, resulting in high output quality, proactive issue resolution, and streamlined pacing governance.
- Commercial & Partner Impact: Strong vendor and publisher relationships that consistently unlock commercial terms and early-access innovation pilots.
- Team Growth & Mentorship: Measurable capability uplift in the Senior Media Planner, empowering them to take on independent ownership of campaign tracks, data modeling, and client interactions.
Requirements & Qualifications
- Experience: Min 5 to 6 years of digital media planning and strategy experience within a media agency or fast-moving client-side environment, with substantial exposure to enterprise B2B tech accounts.
- Leadership Capabilities: Demonstrated experience coaching, and elevating senior planners, cross-functional performance teams, and shared service hubs.
- Omnichannel Mastery: Deep working knowledge across major paid platforms (LinkedIn Campaign Manager, Meta Ads Manager, DSPs/Programmatic networks), direct publisher deals, B2B content syndication, CRM/EDM frameworks, and inbound/outbound telemarketing integration.
- Commercial & Partner Acumen: Proven track record in media partner management, RFP evaluation, and commercial rate card negotiation.
- Agility & Drive: Resilient self-starter capable of managing tight SLAs, navigating ambiguity, and prioritizing shifting demands in a high-pace global enterprise account.
- Analytical Acumen: Advanced proficiency in data analysis, reporting governance, and translating complex multi-market datasets into executive-ready takeaways.
Preferred Qualifications & Advantages
- Hands-on Platform Expertise: Practical, hands-on experience in platform interfaces (LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager, DVS360 major DSPs), providing strong technical empathy and effective oversight of tactical setups.
- Entrepreneurial Mindset: Commercially curious, resourceful problem solver who treats client accounts like their own business, proactively tests new channels, and identifies organic growth opportunities.
- Multilingual Capability: Fluency in two or more languages to facilitate seamless multi-market stakeholder alignment, regional partner negotiations, and localized media executions across international markets.
About this post
- Hiring
- Omnicom Media Asia Pacific, agency
- Apply at
At a glance
- Role type
- Media Buyer, Lead
- Employer
- Marketing agency
- Posted
- 1 day ago · Contract
More media planner jobs
- Media Planner at Heartbeat
- Supervisor, Media Planning at Starcom
- Media Planner at Publicis Commerce
- Supervisor, Media Planning at Publicis Commerce
- Media Planner at Skylar Media Group
- Assistant Media Planner at RPA Advertising
- Assistant Media Planner at WPP
- Digital Media Planner/Buyer at InnoVision Marketing Group