Media Planning Manager

Omnicom Media Asia Pacific · Agency · Singapore, Singapore · Contract · posted 1 day ago
—base
Leadlevel
On-sitework style
Contractjob type
ContractNo visa sponsorship

The role

This is a 4/6-month contract role for a maternity cover starting March/April 2027.

We are seeking an ambitious, results-driven Media Planning Manager to lead end-to-end digital media planning and execution for one of the world’s most sophisticated enterprise technology organization. Sitting at the absolute edge of technological advancement and data-driven performance, this role serves as the critical bridge between high-level B2B strategic frameworks and flawless operational execution.

While based in APJ, this role carries an Global emit, translating global strategic intent into scalable, high-performing media plans across multiple international markets.

You are a proactive, entrepreneurial self-starter who thrives in a high-velocity, fast-paced environment. Balancing strategic rigor with commercial acumen, you will act as a trusted advisor to global and regional client stakeholders, drive performance storytelling, and mentor a high-performing team by supervising the Senior Media Planner while orchestrating delivery across Performance Planners and Shared Services units.

Key Responsibilities

  • Holistic B2B Digital Strategy & Channel Integration:

Design and orchestrate full-funnel digital media architectures spanning Paid Social,

Programmatic (display/video), and Digital Direct partnerships (content syndication, custom

publisher integrations, and targeted EDM), while aligning seamlessly with downstream lead

generation channels, including Telemarketing workflows.

Formulate and defend multi-market media investment strategies, linking audience research,

addressable market sizing, and platform dynamics directly to measurable client business

outcomes. Command client performance reviews and quarterly business reviews (QBRs).

  • Global-to-Local Operationalization: Operationalize global B2B strategic frameworks into scalable, high-performing tactical media plans tailored for international market nuances, product suites, and diverse technical audiences (developers, IT decision-makers, and C-suite enterprise leaders).
  • People Leadership & Cross-Functional Orchestration: Directly supervise and mentor the Senior Media Planner; establish quality control across campaign planning frameworks, channel selection, pacing, and execution workflows. Work in lockstep with Performance Planners and Shared Services hubs to drive synchronized campaign execution.
  • Partner Engagement & Commercial Negotiation: Lead engagement with global and regional media partners, enterprise publishers, and ad tech vendors; steer commercial negotiations to secure advantageous terms, high-yield content syndication placements, and first-look innovation pilots.
  • Workflow & SLA Governance: Drive operational discipline across complex, multi-market workflows; establish clear timelines, manage critical path milestones, and ensure flawless, on-time delivery across concurrent sprint and launch cycles.
  • Financial Governance: Owne end-to-end portfolio billing, pipeline tracking, budget pacing reconciliations, and contract management in tight coordination with internal finance teams.

Core Competencies

  • Holistic Full-Funnel Fluency: Comprehensive understanding of the enterprise B2B media ecosystem—connecting upper-funnel brand perception, social, and programmatic to downstream conversion vehicles, including content syndication, content partnership and sponsorships, and telemarketing lead handoffs.
  • Operational Excellence & Workflow Governance: Outstanding project management capabilities with the discipline to manage complex timelines, balance multiple stakeholder dependencies, and enforce rigorous quality control across shared delivery units.
  • Strategic Storytelling & Data Synthesis: Ability to move beyond vanity metrics, distilling complex cross-platform datasets into sharp, commercially grounded business insights that clearly articulate media value to stakeholders.
  • Entrepreneurial Ownership: A resourceful, proactive mindset that anticipates campaign roadblocks, seeks out efficiency gains, and approaches client growth and problem-solving with founder-level accountability.
  • Agentic & AI-Forward Mindset: Openness and agility in adopting modern AI tools, automated reporting frameworks, and emerging agentic workflows to eliminate operational friction and enhance analytical depth.

What Success Looks Like

  • Trusted Client Partnership: Recognized by enterprise client counterparts as an indispensable, reliable advisor who translates complex enterprise products into intuitive, full-funnel media architectures with zero "translation loss" between global strategy and tactical plans.
  • Execution & SLA Rigor: Flawless operational delivery across concurrent international sprint cycles, maintaining 100% adherence to global taxonomy, tracking standards, and agreed campaign launch timelines.
  • High-Performing Hub Orchestration: Seamless, friction-free collaboration between onshore planning across all performance teams, resulting in high output quality, proactive issue resolution, and streamlined pacing governance.
  • Commercial & Partner Impact: Strong vendor and publisher relationships that consistently unlock commercial terms and early-access innovation pilots.
  • Team Growth & Mentorship: Measurable capability uplift in the Senior Media Planner, empowering them to take on independent ownership of campaign tracks, data modeling, and client interactions.

Requirements & Qualifications

  • Experience: Min 5 to 6 years of digital media planning and strategy experience within a media agency or fast-moving client-side environment, with substantial exposure to enterprise B2B tech accounts.
  • Leadership Capabilities: Demonstrated experience coaching, and elevating senior planners, cross-functional performance teams, and shared service hubs.
  • Omnichannel Mastery: Deep working knowledge across major paid platforms (LinkedIn Campaign Manager, Meta Ads Manager, DSPs/Programmatic networks), direct publisher deals, B2B content syndication, CRM/EDM frameworks, and inbound/outbound telemarketing integration.
  • Commercial & Partner Acumen: Proven track record in media partner management, RFP evaluation, and commercial rate card negotiation.
  • Agility & Drive: Resilient self-starter capable of managing tight SLAs, navigating ambiguity, and prioritizing shifting demands in a high-pace global enterprise account.
  • Analytical Acumen: Advanced proficiency in data analysis, reporting governance, and translating complex multi-market datasets into executive-ready takeaways.

Preferred Qualifications & Advantages

  • Hands-on Platform Expertise: Practical, hands-on experience in platform interfaces (LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager, DVS360 major DSPs), providing strong technical empathy and effective oversight of tactical setups.
  • Entrepreneurial Mindset: Commercially curious, resourceful problem solver who treats client accounts like their own business, proactively tests new channels, and identifies organic growth opportunities.
  • Multilingual Capability: Fluency in two or more languages to facilitate seamless multi-market stakeholder alignment, regional partner negotiations, and localized media executions across international markets.

About this post

Hiring
Omnicom Media Asia Pacific, agency
Apply at
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At a glance

Role type
Media Buyer, Lead
Employer
Marketing agency
Posted
1 day ago · Contract

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