Ads Specialist (Health & Wellness)

Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for a Content Specialist to grow our brands through engaging and high-performing video content. This role requires a highly creative individual with a talent for storytelling and a keen eye for detail. The ideal candidate is confident both in front of and behind the camera, possesses expertise in filming and editing using mobile devices, and has strong interest in producing content that captivates audiences and drives customer conversions.

Role

• Create and script long-form and short-form videos optimized for Meta and TikTok
• Film engaging, high-converting content using a smartphone
• Work confidently in front of the camera for product showcases, ads and storytelling content
• Contribute to content ideation and optimize videos with captions, effects, and transitions
• Lead junior team members in creating video ads optimized for Meta and TikTok
• Collaborate with teams to align content with campaigns and refine it based on targets
• Monitor performance metrics and implement insights for improvement
• Stay updated on TikTok and Meta trends to enhance content strategies

Background

• Experience (at least 2 years) in content creation and management
• University degree, preferably in marketing, advertising, communications or related fields
• Strong interest in video content creation
• Interest in health & wellness, preferably with an active lifestyle
• Familiarity with social media video formats and trends
• Experience in video editing apps such as Capcut is a plus
• Excellent command of spoken and written English

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (3 days in office in Makati, 2 days work from home)
• Perks: extra leave days, HMO coverage

If you are interested, please get in touch at [email protected]. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.