Traffic, Media Buyer

Responsibilities

• Launching and optimizing campaigns in in-app ad networks.
• Sourcing and testing new bundles (angles, creatives, funnels).
• Scaling profitable campaigns.
• Working with various ad formats.
• Analyzing traffic performance.
• Preparing briefs (technical tasks) for creatives.
• Working with tracking systems and analytics.
• Collaborating with the team.
• Managing campaigns across multiple GEOs.

Requirements

• Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.).
• Experience with mobile traffic formats (video, interstitial, rewarded).
• Experience working with grey-hat verticals.
• Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro).
• Strong understanding of key metrics (CPA, FTD, deposits, ROI).
• Experience working with creatives (especially video).
• Self-sufficiency and proven experience in scaling campaigns.