Traditional Media Buyer

TV, Radio, Outdoor, OOH

If you know how to buy it, we want to talk!

Role Description: The Traditional Media Buyer is a remote position. This role is responsible for planning, negotiating, and purchasing traditional media placements, including television, radio, print, and out-of-home, to support client campaigns in the Home Services industry. Day-to-day responsibilities include developing media plans aligned with client objectives, analyzing performance data, adjusting buys to optimize reach and frequency, and maintaining strong relationships with media vendors. The role involves monitoring market trends, audience insights, and competitive activity to inform media recommendations and secure cost-effective, high-impact placements.

Qualifications

• Strong media planning and media buying skills, with experience managing traditional channels such as TV, radio, print, and out-of-home.
• Proficiency in media strategy development and campaign optimization, including budget allocation and scheduling.
• Solid analytical skills, with the ability to interpret ratings, audience data, and performance metrics to guide decisions.
• Effective communication skills, including clear written and verbal communication and the ability to present recommendations to clients and internal teams.
• Experience working with media research tools and software (e.g., Nielsen, Comscore, market ratings or equivalent platforms).
• Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Prior experience in an agency setting or in the Home Services industry is beneficial.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent professional experience needed.

E-Squared Marketing Group is an advertising agency with deep expertise in driving sales for Home Services companies, including HVAC, plumbing, electrical, kitchen, and bath businesses. Leveraging years of specialized experience, the team helps clients achieve double-digit revenue growth and significant increases in sales volume by mastering lead generation and tailored marketing strategies. The agency is headquartered in Philadelphia and serves clients across the Eastern Seaboard, offering solutions that account for industry-specific challenges such as seasonality and weather impacts.