Sr. Specialist, Programmatic

Brief Description

FITZCO

Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar, EyeCare Partners, Optum, Southern Company, Synovus, and more.

This position is based in Atlanta. We're in the office Tuesday and Thursday each week.

Position Summary

Digital plays an increasingly pivotal role in delivering effective media solutions. As part of our growing Digital Platforms team, you will lead programmatic investment and activation across display, video, CTV/OTT, audio, and other emerging digital channels, with a focus on performance, optimization, and operational excellence. You will own in-platform campaign execution, translate media strategy into thoughtful programmatic buying approaches, and partner closely with Strategy, Analytics, Ad Operations, and Account teams to drive measurable outcomes across the full funnel.

In this role, you will be responsible for the following activities:

Build smart programmatic campaigns

• Live and breathe the overarching strategy
• Work with planning and strategy teams to understand client objectives, target audiences, KPIs, and desired business outcomes.
• Translate communications and audience strategy into programmatic buying strategies, including channel mix, audience segmentation, inventory, targeting, and optimization approaches.
• Maintain knowledge of the evolving programmatic and ad-tech ecosystem, including DSPs, SSPs, data partners, publishers, identity solutions, and measurement capabilities.
• Evaluate new partners, targeting capabilities, inventory sources, and emerging opportunities that can improve campaign performance.
• Develop programmatic media plans across display, online video, CTV/OTT, audio, native, and other addressable channels based on client objectives and audience needs.
• Build thoughtful audience strategies using first-party, second-party, and third-party data, contextual targeting, retargeting, and other available signals.
• Establish campaign structures, bidding strategies, frequency controls, inventory parameters, brand-safety requirements, and measurement frameworks.
• Contribute to testing roadmaps across audiences, creative, inventory, bidding strategies, and emerging programmatic capabilities.
• Connect programmatic strategy with paid social, search, and other media channels to create more integrated and intentional campaign plans.
• Bring the work into the world
• Build, launch, manage, and optimize campaigns within DSPs such as The Trade Desk, DV360, or similar platforms.
• Manage day-to-day budgets, pacing, bids, frequency, audience performance, inventory, and delivery against campaign KPIs.
• Monitor campaign performance and make ongoing optimizations based on audience, creative, placement, inventory, and conversion insights.
• Maintain strong QA processes across targeting, budgets, creative, tracking, brand safety, and campaign settings.
• Partner with Analytics to evaluate performance, identify insights, and translate campaign learnings into actionable recommendations.

What You'll Need To Succeed

• 3–5 years of experience in digital media, including 2+ years of hands-on programmatic campaign activation and optimization
• Strong understanding of programmatic media buying across display, video, CTV/OTT, audio, native, and other digital channels
• Hands-on experience activating and optimizing campaigns within DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms
• Understanding of the broader programmatic ecosystem, including DSPs, SSPs, exchanges, PMPs, programmatic guaranteed, and open auction
• Experience developing audience and targeting strategies using first-party, third-party, contextual, retargeting, and other available data signals
• Strong understanding of campaign setup, trafficking, pixels, conversion tracking, creative specifications, and quality assurance
• Experience managing campaign budgets, pacing, bids, frequency, inventory, and ongoing optimizations against performance goals
• Ability to analyze campaign performance, identify key insights, and translate learnings into actionable recommendations
• Familiarity with brand safety, viewability, invalid traffic, and verification practices
• Strong attention to detail, problem-solving skills, and ability to manage multiple campaigns and priorities simultaneously
• Experience collaborating across Media, Strategy, Analytics, Account, Creative, Production, and Ad Operations teams
• Nice to haves:
• Experience working in an agency or client-facing media environment
• Experience with The Trade Desk, Google DV360, Amazon DSP, or multiple DSPs
• Experience with CTV/OTT, programmatic audio, DOOH, or other emerging programmatic channels
• Familiarity with verification and measurement platforms such as IAS, DoubleVerify, or similar tools
• Experience with paid social platforms such as Meta, TikTok, Pinterest, or LinkedIn

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.