Senior Paid Search Manager

P11 is looking for a hands-on paid search expert to lead Google Ads strategy and execution across a large portfolio of real estate clients. You will drive measurable outcomes—qualified leads, tours, leases, and home sales—while building smarter, AI-first ways to operate at scale.

What You’ll Own

• Build, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, Display, and video; support Microsoft Ads as needed.
• Manage budgets, bidding, pacing, testing, and quality across many property accounts using repeatable playbooks and templates.
• Use AI and automation by default for campaign builds, analysis, reporting, QA, and optimization—while applying sound human judgment and safeguards.
• Partner with analytics specialists to ensure accurate GA4/GTM tracking, CRM/offline conversions, and reporting tied to business outcomes.
• Work directly with clients to explain performance, recommend improvements, and translate changes in AI-powered search into action.
• Maintain Fair Housing and platform-policy compliance across all campaigns.

What We’re Looking For

• 6+ years of hands-on Google Ads experience, including 3+ years in an agency environment; strong Google Ads Editor and multi-account management skills.
• An AI-first operator who actively uses tools, scripts, and automation to reduce manual work and improve results—and can demonstrate what they have built.
• Strong understanding of Smart Bidding, conversion tracking, GA4, attribution, and performance analysis; comfortable working with Excel and data.
• Independent, organized, commercially minded, and confident communicating with clients. Real estate or multifamily experience is a plus.

How Success Is Measured

Improved lead quality and client outcomes

• Reliable budget pacing and tracking
• Efficient, scalable campaign operations
• Proactive testing and actionable client recommendations

Why This Role Matters

P11 is evolving into an AI-first real estate marketing agency. We want someone who will help shape that future—not simply manage campaigns the traditional way.