Senior Paid Media Specialist

For one of our leading IT clients located in the north of Madrid, we are seeking a Senior Paid Media Specialist with proven expertise in performance marketing. The successful candidate will be responsible for planning, executing, and optimizing data-driven digital campaigns, with a strong focus on customer acquisition, conversion growth, and business performance across channels such as Paid Search, Paid Social, Affiliate Marketing, Display Advertising, and other digital media platforms.

General Data

• Type of contract: Indefinite Contract
• Model: Hybrid
• Hours: 09:00h.-18:00h. (40 h/week)
• Location: Madrid
• Start Date: Immediate
• Salary range: 40K-45K

Key Responsibilities

• Design and execute paid media strategies focused on maximizing ROAS and optimizing CPA to drive online sales growth.
• Manage media budgets efficiently, ensuring profitability and strong performance across all paid media channels.
• Oversee and coordinate multiple campaigns simultaneously, ensuring timely execution and alignment with business objectives.
• Analyze campaign performance, develop reports, and provide actionable insights to support continuous optimization.
• Collaborate closely with other Growth teams (Demand Generation, Sales, UX, etc.) to deliver integrated and effective communication strategies.
• Maintain day-to-day relationships with Media and Affiliate Marketing agencies.
• Ensure consistent and accurate communication of offers across all paid media channels and target audiences.
• Conduct and evaluate A/B tests on creatives, messaging, landing pages, and audience segments.

Required Skills

• 4+ years of experience managing performance-driven paid media campaigns, preferably within eCommerce environments.
• Strong knowledge of paid media channels, with a particular focus on Affiliate Marketing, Paid Search, and Display Advertising.
• Demonstrated experience managing medium to large advertising budgets (USD $10K+/month).
• Advanced expertise in platforms such as Google Ads, Meta Ads, and Google Analytics 4 (GA4).
• Solid understanding of attribution models, tracking implementations, pixels, Conversion APIs, and analytics tools.
• Strong analytical and results-oriented mindset.
• Experience working with analytics platforms such as Adobe Analytics and/or Google Analytics 4.
• Excellent collaboration and stakeholder management skills.
• Strong organizational abilities, effective time management, and adaptability in fast-paced environments.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Languagues

• Spanish, English (B2 or higher)