Senior Media Buyer

We run performance marketing for consumer lending across multiple European and LATAM/APAC markets. Every campaign we launch is measured end-to-end: click → application → lender acceptance → payout.

We’re looking for a Senior Media Buyer who owns Google Ads as a profit center, not a cost line - and who uses AI as a daily tool, not a buzzword.

What you’ll do

• Own strategy, structure and daily optimisation of Google Ads accounts (Search, PMax, Display, YouTube) across several countries and currencies
• Build and manage audiences: first-party lists, customer match, remarketing, lookalike/similar segments, exclusions, and value-based bidding on real conversion data
• Own tracking: GTM setup, conversion actions, enhanced conversions, offline conversion imports, server-side events, postback integrations – and verify it all against our BigQuery data
• Analyse campaign and funnel performance in BigQuery / Looker Studio; tie spend to lender acceptance and revenue, not just leads
• Use AI in your daily workflow: ad copy and creative variants, keyword and search-term analysis, SQL and reporting, competitor research, campaign audits – and build repeatable prompts/automations the team can reuse
• Run structured creative and landing-page tests with clear hypotheses and stop/scale rules
• Work with our dev and data team to improve attribution, feeds and lead quality
• Keep campaigns compliant with Google’s financial products policy across markets

What we need

• 5+ years hands-on paid media, with Google Ads as your primary channel and 6-figure monthly budgets under your control
• Proven ability to scale lead-gen campaigns profitably, judged on CPA/ROAS and downstream quality
• Strong tracking expertise: GTM, GA4, conversion APIs, server-side tagging, debugging broken or inflated data
• Deep audience know-how: segmentation, customer match, remarketing, signals for Smart Bidding
• Comfortable in BigQuery (SQL) and dashboards – you don’t wait for someone to pull the numbers
• Active, hands-on use of AI tools (ChatGPT, Claude, Gemini or similar) in your current work – you can show us how they’ve made you faster or better at buying media
• Experience in the finance niche (loans, credit, fintech, insurance) strongly preferred – you know the policy constraints and the lead-quality game
• Nice to have: Meta / TikTok Ads, affiliate traffic, multi-country campaign management, landing-page CRO, scripting or no-code automation (Google Ads Scripts, Make, n8n)

What we offer

• Full-time role, ideally based in Riga or Poland (Warsaw/Lodz) – fully remote within the EU is an option for the right person.
• Real budget ownership and direct impact on company revenue
• Small, senior team with fast decisions and no agency layers
• Modern data stack and paid AI tools – you’ll always know exactly what your campaigns earn, and you’ll have the tools to act on it faster
• A team that treats AI as a core part of how we work and gives you room to experiment

To apply, send your CV plus 2–3 examples of accounts or campaigns you’ve scaled (numbers and what you changed) to [email protected]. Bonus points if one of them shows how AI was part of the process.