Senior Media Buyer

Company Description Adwhales is a digital marketing agency focused on helping businesses attract, convert, and retain customers through performance-driven campaigns. The team specializes in designing and executing strategies that turn online audiences into satisfied, paying customers. Adwhales leverages data, creativity, and technology to maximize return on advertising spend across multiple channels. The agency is committed to measurable results, transparent communication, and long-term partnerships with its clients.

Role Description The Senior Media Buyer is a full-time, on-site role based in Cairo, Nasr City, responsible for planning, executing, and optimizing paid media campaigns across digital channels. Day-to-day tasks include developing media plans aligned with client objectives, managing budgets, negotiating with platforms or vendors, and monitoring campaign performance. The role involves analyzing data to improve targeting, bidding, and creative performance, while ensuring campaigns meet KPIs and deliver strong ROI. The Senior Media Buyer will collaborate closely with account managers, strategists, and creatives to refine media strategies, prepare performance reports, and propose testing roadmaps and scaling opportunities.

Qualifications

• Strong media planning and media buying skills, with experience managing multi-channel paid campaigns.
• Proficiency in media strategy development, including audience segmentation and channel selection.
• Advanced analytical skills, with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills for collaborating with internal teams, presenting reports, and managing client expectations.
• Hands-on experience with major advertising platforms (e.g., Meta Ads, Google Ads, TikTok Ads, programmatic tools) and tracking tools.
• Proven experience in a similar performance marketing or media buying role, ideally within a digital agency environment.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with A/B testing, conversion rate optimization, and attribution models is highly beneficial.
• Ability to work on-site in Cairo and collaborate effectively in a fast-paced, team-oriented environment.