Senior Media Buying Analyst (Paid Search and Paid Social)
Opens Grain Group’s careers page (iCIMS)
The role
Grain Group accelerates the growth of the world’s most ambitious consumer brands. By aligning business insights with ROI-driven marketing, we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology, and finance.
Who You Are
We are seeking a Sr Media Buying Analyst – Paid Search & Paid Social to join our team. This is a hands-on, performance-driven role for someone with deep expertise in setting up, launching, and optimizing campaigns across Google Ads (Search, Performance Max, and YouTube), Meta (Facebook and Instagram), TikTok, and Pinterest. The ideal candidate is highly analytical, ROI-focused, and experienced in leveraging custom audiences, retargeting strategies, and lookalike modeling to drive meaningful business outcomes.
What You'll Do
- Own the end-to-end setup, execution, and ongoing optimization of paid media campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), TikTok, and Pinterest.
- Build and test custom audience segments leveraging first-party data, pixel-based tracking, CRM uploads, retargeting pools, and lookalike models to maximize reach and conversion.
- Continuously analyze performance data to optimize campaigns for ROI and ROAS, adjusting bids, budgets, creatives, and targeting strategies in real-time.
- Collaborate with cross-functional teams (creative, analytics, strategy) to develop full-funnel acquisition strategies and ensure cohesive messaging across platforms.
- Conduct A/B testing on ads, landing pages, and audience segments to drive continuous improvement and learning.
- Develop and maintain campaign performance reports and dashboards that highlight insights, opportunities, and next steps.
- Stay informed on platform updates, algorithm changes, and industry trends to proactively evolve campaign strategies.
Strategic & Leadership Responsibilities
- Serve as a subject matter expert for Paid Search and Paid Social within the agency, providing guidance to clients and internal teams.
- Partner with leadership on media strategy development and media planning for key accounts.
- Mentor junior analysts and buyers by sharing best practices, providing feedback, and helping to level up the team’s performance.
- Participate in client calls and presentations, clearly communicating campaign performance, strategic recommendations, and growth opportunities.
- Contribute to new business efforts as needed, including creating media plans, performance projections, and paid media POVs.
What You Bring
Requirements
- 3+ years of hands-on campaign management experience across Paid Search and Paid Social platforms, specifically Google Ads, Meta, TikTok, and Pinterest.
- Proven track record of delivering high-ROAS campaigns and optimizing for performance at scale.
- Deep understanding of audience segmentation, funnel strategy, conversion tracking, attribution, and platform-specific algorithms.
- Comfortable working with data—experience using platforms like Google Analytics, Looker Studio, and Excel/Sheets for analysis and reporting.
- Clear communicator with strong client-facing presentation skills and the ability to translate data into actionable insights.
- Self-starter who thrives in a fast-paced, entrepreneurial environment and loves solving complex performance challenges.
- Experience mentoring or managing team members is a strong plus.
- Bonus: Familiarity with additional digital channels such as programmatic display or affiliate is a nice-to-have.
Education
- Bachelor's (Required)
Experience
- Google Ads: 2 years (Required)
- Facebook Advertising: 2 years (Required)
- PPC Campaign Management: 2 years (Required)
Language
- English (Required)
Ability to Commute
- New York, NY 10018 (Required)
What We Offer
Salary starting: $80k and up, commensurate with qualifications and experience
Benefits
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
#indbg
About this post
- Hiring
- Grain Group, agency
- Apply at
- the company’s careers page ✓ Direct
About Grain Group
Since 2010, our singular mission has been to accelerate the growth of the world’s most ambitious brands. By aligning business insights with ROI-driven marketing - we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Lead by a team of strategic thinkers and doers - with diverse backgrounds in business, media, technology and finance. What does the fastest selling spirits brand have in common with a revolutionary global private education venture? Ambition. Grain works with brands that are comfortable being uncomfortable. We don’t chase trends - we build dynamic roadmaps that allow clients to traverse the ever-evolving consumer and digital landscape. Data is the heartbeat of every plan, bringing discipline to the biggest of dreams. Our process is simple; start with a meaningful business challenge, scenario plan, build hypotheses, align resources (media, creative, consumer experience, analytics), activate and iterate. We remove the guesswork with a systematic approach to brand performance that allows clients to invest with confidence Every engagement is bespoke. We pair boutique innovation with full agency capabilities. Our in-house, fully integrated media, design, development, and business intelligence teams allow us to manage all aspects of performance, from brand inception to transformation and exit. We don’t look like other agencies, which means our clients don’t get “agency” work. Our team comes from diverse backgrounds, led by experienced leaders in communications, technology, investment banking, and finance. We’ve generate award-winning work (The One Show, Shorty’s, Cannes Lions), and were an AdWeek 2024 Fastest Growing Agency.
- Team
- 35
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At a glance
- Role type
- Media Buyer, Senior
- Pay
- $80K+. Starts above 71% of the 82 paid social jobs here that state pay (median floor $66K).
- Employer
- Marketing agency · 1-50 people
- Posted
- 15 days ago · Full-time
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