Programmatic Media Analyst

The Programmatic Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns.

We are looking for programmatic professionals with 6 months to 3+ years of relevant experience and hands-on exposure to DSP platforms, campaign setup, monitoring, optimization, and reporting.

Key Responsibilities

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Required Qualifications

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP, such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, or Xandr.
• Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.
• Understanding of key metrics such as CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.
• Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools is highly valued.
• Intermediate Excel skills.
• English proficiency of B2 or higher.

Preferred Qualifications

• Experience across multiple DSPs.
• Experience with tools such as Campaign Manager 360, DoubleVerify, IAS, MOAT, or CHEQ.
• Understanding of audiences, brand safety, IVT, PMP/Programmatic Guaranteed, DCO, and campaign troubleshooting.
• Strong analytical thinking, attention to detail, communication, and problem-solving skills.