Performance Marketing Specialist, CHINA

该职位来源于猎聘 About The Role

We are currently looking to strengthen our China Marketing team with a performance marketing specialist who will be responsible for China performance media planning and execution. The role will require deep cooperation with paid media platforms and local market stakeholders across Marketing, Sales, Operations and eCom.

The role will also manage the China performance media agency and all execution. This role will play a key role in building Marshall China’s performance marketing capability, driving business growth through data-driven media planning, optimization and measurement. The position is based in Shanghai, China and reports to the Media Manager in Shanghai, China.

Responsibilities

 Develop and execute full-funnel performance marketing campaigns across key China digital channels, including WeChat, RED, Weibo, Tmall/JD paid media and other mainstream platforms.

 Manage media budgets, audience segmentation, bidding strategies, A/B testing and campaign optimization to achieve KPIs including CTR, CVR, CPA, ROAS and sales contribution.

 Lead media agency management, ensuring execution excellence, reporting accuracy and continuous optimization, including establish tracking and analytics framework; monitor daily performance and deliver data-driven insights, weekly/monthly optimization reports.

 Work closely with creative, social media, eCommerce and sales teams to develop high-performing ad creatives, content assets and conversion-focused campaigns.

 Support key business moments including product launches, seasonal campaigns, brand collaborations and major shopping festivals (618, Double 11, etc.).  Identify growth opportunities through consumer insights, platform trends, competitive analysis and emerging digital marketing capabilities.

Required Experiences / Educational Background

 Bachelor’s degree in Marketing, Advertising, Business or related field.

 2–5 years of performance marketing experience in China with solid track record in 3C / consumer electronics, fashion, lifestyle or premium or DTC brands.

 Proven hands-on experience in Douyin, RED, Tmall/JD and other major Chinese paid media platforms.

 Strong analytical mindset with ability to interpret data and independently optimize campaigns for ROI.

 Good aesthetic sense and understanding of fashion, lifestyle and young consumer trends.

 Fluent in English (written & spoken) to communicate with global and APAC teams.

 Target-driven, detail-oriented, able to manage multiple projects under pressure.

 Experience working with international premium / fashion lifestyle brands.

 Knowledge of livestreaming e-commerce and short-video ad ecosystem. REQUIRED LANGUAGES (BESIDES ENGLISH): Working proficiency in one of these languages is preferred: Mandarin Chinese. REQUIRED SKILLS:  Proven experience in performance marketing with strong track record of ROI and conversion delivery.  Deep hands-on knowledge of Douyin, RED, Tmall/JD and other major Chinese paid media platforms.  Strong data analysis, reporting and campaign optimization capabilities.  Ability to plan budgets, forecast results and manage multiple campaigns simultaneously.  Good aesthetic sense and understanding of lifestyle & fashion content trends.  Fluent English communication skills for global team alignment.  Strong project management, execution and time-management skills.  Experience of managing and optimizing budgets