Performance Marketing Manager Apps & Games

Admiral Media is a fast growing & award winning creative performance marketing agency.

We are looking for an experienced app marketer with Apps & Gaming experience to run & scale our clients International marketing campaigns. This role is fully remote and we hire globally.

What you will be doing

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

What you bring

• Min 3 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, eg. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset