Paid Social and Digital Campaign Specialist

Role Title

Paid Social and Digital Campaign Specialist

Date

October 2026

Type

Part time

6 months Temporary / Freelance Engagement (with possibility to extend)

Sheffield S20 (up to one day working from home per week)

24 hours p/week (additional hours by agreement during launches and peak periods)

Role Function

DTC Marketing

Reporting to

Head of DTC Marketing

The Opportunity

We are looking for an experienced, hands-on paid digital specialist to turn campaign briefs into live awareness and traffic campaigns across the UK, France, Germany and Italy. Reporting to the Head of DTC Marketing, you will personally build audiences and campaigns in the advertising platforms, upload assets, launch activity, monitor performance and make improvements.

Meta is the core requirement, with YouTube, LinkedIn, TikTok and other channels used where the campaign warrants them. Activity will span always-on campaigns, product launches and seasonal campaigns.

Group Marketing provides campaign direction, core messaging, and key assets, including video and influencer content. As part of the DTC team you will work with them and our web sales team to translate those inputs into practical digital activation plans and deliver the campaigns yourself.

What you will do

• Turn campaign briefs into channel plans covering objectives, audience targeting, formats, timings, proposed budgets, and testing priorities.
• Identify and brief the assets required by platform and market. Adapt core messaging into ad copy and coordinate translations and local approval.
• Personally build and manage campaigns, ad sets or equivalent structures, audiences, budgets, placements and ads in each agreed platform and market account.
• Upload creative, check copy, links, tracking and settings, obtain approval and set campaigns live. Monitor spend and results, test variations, and optimise activity.
• Coordinate with country web managers and their PPC agencies so awareness and traffic activity connects with local retargeting and conversion campaigns. YouTube will be the main area of direct Google campaign execution, with ownership agreed alongside the local agencies.
• Check landing-page readiness, stock and offer information with local teams. Apply consistent campaign naming and UTM tagging, check measurement readiness and escalate technical issues.
• Maintain always-on activity while managing overlapping launches, typically one campaign being finalised and another entering planning or build phase across the four markets.
• Report performance by market, channel and campaign, explain what the results mean and recommend improvements for future activity.
• Provide occasional organic social support where agreed, with paid campaign delivery as the main priority.

Abilities, Experience & Skills

Essential

• Proven experience personally building, launching and optimising paid Meta campaigns. You should be confident working directly in advertising accounts and able to explain your setup and optimisation decisions.
• Experience delivering paid awareness and traffic campaigns, with an understanding of how these support retargeting and conversion activity.
• Experience with YouTube advertising and the ability to work across additional paid channels as required.
• Strong organisation and attention to detail, with the confidence to coordinate creative requirements, deadlines and approvals across several teams and markets.
• Ability to interpret advertising and website analytics, manage spend against agreed budgets and turn results into clear recommendations.
• Ability to work independently within agreed priorities and communicate promptly when assets, approvals or technical issues put delivery at risk.

Preferable

• LinkedIn and TikTok experience.
• Canva, Photoshop or video editing skills.
• Experience of international campaigns, ecommerce, Criteo or testing emerging paid channels
• Additional language skills.

How we will work together

We welcome applicants seeking either a part-time temporary employed role or a freelance engagement. The working arrangement, remuneration and any additional days will be agreed according to the engagement type. We will agree campaign approvals, optimisation authority and monitoring arrangements between working days, including an internal contact for urgent issues.