Paid Media Specialist

About the Role

TurnKey Marketing is seeking an experienced, hands-on Paid Media Specialist to join our Digital Marketing team.We're looking for someone who knows Google Ads inside and out and can confidently build, manage, troubleshoot, and optimize paid media campaigns across multiple client accounts. This is an execution-focused position for someone who enjoys working directly in advertising platforms, analyzing campaign performance, managing budgets, and making data-driven optimizations that deliver measurable results.

Our agency has deep roots in the automotive industry, and we are particularly interested in candidates with experience managing paid search campaigns for automotive dealerships, dealer groups, or automotive marketing agencies. Hands-on experience with Fluency advertising automation software is also highly preferred.

You'll work closely with our Paid Media team to ensure campaigns are properly configured, budgets are accurately managed, performance is continually optimized, and issues or opportunities are identified and addressed proactively. While we value independent thinking and problem-solving, this is an individual-contributor role focused on hands-on campaign execution, not a management or department leadership position.

What You'll Do

Campaign Management & Optimization

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), and YouTube.
• Manage campaign budgets, pacing, and performance across multiple client accounts.
• Execute ongoing Google Search optimizations, including keyword research, search-term analysis, match types, negative keywords, bidding strategies, ad copy, targeting, and ad assets.
• Manage and support additional Google campaign types, including Performance Max, Display, Shopping, Demand Gen, and YouTube, as applicable.
• Monitor campaign performance against established goals and KPIs, making ongoing adjustments to improve results.
• Conduct thorough campaign QA to ensure accurate settings, budgets, targeting, URLs, creative assets, and conversion actions.
• Maintain organized, accurate, and consistently optimized advertising accounts.

Performance Monitoring & Troubleshooting

• Monitor account performance and proactively identify fluctuations, inefficiencies, and opportunities for improvement.
• Investigate changes in campaign performance, including shifts in CPC, CPA, conversion rates, ROAS, and other relevant metrics.
• Troubleshoot campaign delivery, budget pacing, targeting, tracking, and performance issues.
• Recommend and implement appropriate optimizations based on campaign data and account objectives.
• Analyze performance using Google Ads, GA4, and internal reporting tools.
• Assist with conversion tracking and measurement QA in collaboration with internal teams.
• Communicate significant performance changes, issues, and recommendations to Paid Media leadership.

Automotive Advertising & Automation

• Manage and optimize paid media campaigns for automotive dealerships and other automotive clients, as assigned.
• Support automotive advertising objectives such as lead generation, dealership promotions, local search visibility, and efficient advertising spend.
• Use Fluency or comparable advertising automation tools, when applicable, to support campaign management, budget pacing, reporting, and multi-account workflows.
• Identify opportunities to improve campaign execution through automation, AI-driven tools, and evolving advertising technologies.
• Stay current on changes to Google Ads, Microsoft Advertising, YouTube, and automotive digital advertising practices.

Team Collaboration

• Work closely with Paid Media leadership and other departments to support campaign launches, account priorities, and ongoing optimizations.
• Prepare performance insights and recommendations for internal discussions and client reporting.
• Maintain accurate account documentation and follow established processes for campaign QA, pacing, and reporting.
• Communicate proactively when performance issues, tracking concerns, or opportunities require additional attention.
• Share relevant platform updates, ideas, and best practices with the Paid Media team.

Required Qualifications

• 2+ years of direct, hands-on Google Ads experience, personally building, managing, and optimizing campaigns and budgets.
• Strong knowledge of Google Search and PPC campaign management, including keywords, search terms, negative keywords, match types, bidding strategies, targeting, and conversion performance.
• Demonstrated experience managing multiple campaigns or client accounts simultaneously.
• Ability to independently perform day-to-day campaign optimizations, monitor budgets, and troubleshoot performance issues.
• Experience with Microsoft Advertising (Bing).
• Working knowledge of Google Analytics 4 (GA4) and digital advertising performance measurement.
• Strong analytical skills and the ability to translate campaign data into actionable improvements.
• Excellent attention to detail and commitment to accurate campaign execution.
• Ability to manage multiple priorities and deadlines with limited supervision.
• Strong communication skills and a collaborative, team-oriented approach.

Highly Preferred Qualifications

Automotive Advertising Experience

• Experience managing Google Ads campaigns for automotive dealerships, dealer groups, or automotive-focused advertising agencies.
• Familiarity with automotive lead-generation campaigns, dealership promotions, and local-market advertising.
• Experience managing campaigns across multiple dealership locations or automotive client accounts.

Fluency Experience

• Hands-on experience using Fluency advertising automation software.
• Experience leveraging Fluency for campaign management, budget pacing, account monitoring, automation, or reporting.
• Familiarity with managing multiple advertising accounts through automated workflows.

Agency Experience

• Experience working in a digital marketing agency or managing paid media for multiple clients.
• Comfort balancing a high-volume account portfolio while maintaining campaign quality and performance.

Additional Preferred Skills

• Experience managing YouTube advertising campaigns.
• Familiarity with Google Tag Manager (GTM), conversion tracking, and tracking QA.
• Experience with Google Ads Editor, Looker Studio, or similar tools.
• Familiarity with CRM integrations and offline conversion tracking.
• Experience using automated bidding, scripts, AI tools, or other campaign management technologies.
• Google Ads or Microsoft Advertising certifications.

Compensation & Work Arrangement

Annual Salary: $80,000–$90,000

Location: This is a hybrid role working 2-3 days a week in our Corona, California office.

Employment Type: Full-Time

Why TurnKey Marketing

TurnKey Marketing has been helping businesses grow through integrated marketing strategies for more than 20 years. Our team works across paid media, SEO, social media, creative, direct mail, analytics, and other marketing disciplines to deliver measurable results for our clients.

We're also actively investing in AI, automation, measurement, and emerging advertising technologies, giving our team opportunities to work with and help shape how new tools are incorporated into real-world marketing programs.

We value people who take ownership, collaborate well, care about the quality of their work, and are always looking for ways to Make It Better.