Paid Media Manager

Johnson Group United States (Remote)

Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL, IN, MS. Driving distance to the Chattanooga, TN office is a plus.

The Role: Paid Media Manager - Search/Social

The Facts: Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. We provide full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and strategy and creative.

The Gist: If you are looking for a team instead of a holding company and you dream about the perfect blend of collaboration and autonomy, keep reading. Johnson Group is a place where every person is truly a part of building what the future of the agency looks like. Everyone is empowered to Dig for Big. This means we are looking for big skills, big outside-the-box thinking, and big passion.

The Summary: Johnson Group is looking for an experienced Paid Media Manager to join our team. As a Paid Media Manager, you will own the online marketing campaigns and help drive results for our clients. You will drive performance through daily team and account management, optimization and strategy. You will work closely with the Directors and Account Executives to report, relay trends, provide insights, strategies and implement optimizations. You will have freedom as long as you deliver results. We are looking for a self-motivated, data-driven individual who thrives in a competitive environment to help grow our book of high profile clients.

The Responsibilities

• Build, manage, and perform quality assurance checks on paid digital campaigns across Google Ads, Meta/Facebook Ads, and LinkedIn, ensuring optimal performance and accurate budget pacing
• Effectively create strategy, define goals, manage client expectations and optimize campaigns for continued improvement
• Serve as a direct point of contact for performance, insight and strategy
• Work directly alongside our in-house design/dev/production/analytics teams
• Provide day-to-day client assistance via email
• Create and deliver monthly reports in order to prove value to clients
• Provide recommendations to clients and management clearly and intelligently; explore new and experimental ads, targeting, and networks
• Feel comfortable and confident presenting to c-level executives

The Requirements

• 3+ years experience directly managing high-budget paid search & paid social campaigns
• Fantastic knowledge of paid search & social (Google Ads, Bing Ads, and Meta)
• Experience with search, display, remarketing/retargeting, video, RLSA, and PLAs/shopping campaigns
• Experience managing Meta campaigns with traffic & lead goals
• Strong experience managing individual clients with a monthly advertising budget greater than $50K/mo and a total client portfolio exceeding $250K/mo
• Proven track record of decreasing CPA, increasing ROI and can show real world examples
• Ability to clearly, and effectively present insights to internal and external stakeholders
• Ability to discuss strategy face-to-face with clients and recommend the best solution on the fly
• Self-motivated & able to prioritize without guidance
• Comfortable in a fast-changing environment
• Experience using AI tools like Claude and ChatGPT
• Exposure to campaign/bid automation tools (Fluency, Skai, Automated Scripts, etc)
• Google Ads Editor power user
• Strong Excel and Google Sheets skills
• Advanced analytical knowledge & ability to tell stories through data
• Experience with advanced lead generation campaigns
• Conversion rate optimization and conversion funnel analysis
• Landing page design best practices and A/B testing experience
• Experience generating granular monthly reports for clients
• Bachelor’s degree or equivalent experience required
• Google Ads/Bing Ads Certified
• Meta Blueprint Certification
• Agency experience

Requirements That Would Impress Further

• Experience working with franchisee business owners
• Experience managing team of 3-5 specialists, associates, interns, etc
• Experience with DSPs and less-common ad networks
• Advanced Google Analytics setup and configurations
• Excel macro experience
• Google Tag Manager experience
• Experience working with call tracking solutions
• Experience in TikTok, Snapchat, ChatGPT, LinkedIn Ads
• Basic knowledge of HTML, CSS and WordPress

The Benefits

• Optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking) OR remote work environment for non-locals
• 100% employer paid health, dental, and vision insurance for employee AND family members. (Oh yes, you read that right. 100%. Employer. Paid.)
• 401k with company match
• PTO, sick days, and paid holidays
• Wellness stipend
• Professional development opportunities
• Company-wide social events like an annual lake day, team specific retreats, and more
• Summer Fridays

The Awards: The Johnson Group has been nationally recognized by the major industry awards and publications including Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS, and OBIES.