Meta Media Buyer

• Full-time | 100% Remote (CET-aligned)
• Performance-driven, analytical & growth-focused

KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vitalyra Health.

We're looking for a Meta Media Buyer to join our Marketing team and drive customer acquisition, campaign profitability, and revenue growth for Vitalyra Health through Facebook advertising.

This is a hands-on role combining paid media strategy, campaign execution, performance optimization, and creative testing. You will work closely with our Performance Creative Team to develop, test, and scale high-performing advertising campaigns.

Why you'll love working with KNN Digital Media

• Join a high-performing team led by former Google leaders
• Be part of a fast-scaling global eCommerce company with clear growth opportunities
• Enjoy a high level of autonomy while collaborating with a smart, international team
• 100% remote role
• Work in a results-driven environment where your impact is visible and measurable

How You'll Contribute

You will take ownership of Facebook advertising campaigns, from planning and execution to optimization and performance analysis, with a strong focus on profitable customer acquisition and sustainable growth.

Campaign Strategy & Media Buying

• Plan, launch, and manage Facebook advertising campaigns to acquire new customers and drive revenue growth
• Develop media buying strategies aligned with business objectives and performance targets
• Manage campaign budgets, bidding strategies, and audience targeting to maximize advertising efficiency
• Identify opportunities to scale successful campaigns while maintaining profitability

Campaign Optimization & Performance Analysis

• Monitor and optimize campaign performance using key metrics such as ROAS, CPA, CTR, and CVR
• Conduct A/B testing across audiences, creatives, ad copy, and placements
• Analyze campaign data to identify trends, performance issues, and growth opportunities
• Make data-driven adjustments to improve conversion rates, acquisition costs, and overall campaign profitability

Creative Strategy & Testing

• Collaborate closely with the Performance Creative Strategist to align creative testing with campaign performance objectives
• Share performance data, audience insights, and actionable feedback to support creative development
• Test different creative angles, hooks, messaging, and formats to identify winning approaches
• Analyze creative performance to identify opportunities for optimization and scaling

Tracking, Attribution & Reporting

• Monitor campaign tracking and attribution accuracy, identifying discrepancies and coordinating with relevant teams to resolve issues
• Use Meta Ads Manager, Google Analytics, and attribution tools to evaluate campaign effectiveness
• Maintain consistent campaign tracking through UTM parameters and naming conventions
• Prepare performance reports highlighting key results, insights, and recommended actions

Cross-Functional Collaboration

• Collaborate with the Performance Creative Team and other Marketing functions to align campaign strategies and objectives
• Work directly with management to align advertising strategies with business goals and growth priorities
• Communicate campaign results, learnings, and optimization opportunities to relevant stakeholders
• Stay up to date with Meta advertising developments, platform changes, and industry best practices

KPIs

• Advertising profitability and return on ad spend (ROAS)
• Customer acquisition cost (CPA/CAC)
• Customer acquisition volume and revenue growth
• Campaign conversion rates (CVR)
• Creative testing performance and scalability
• Advertising budget efficiency

Minimum Requirements

What you'll need to succeed in this role

• 2+ years of hands-on experience managing and optimizing Facebook advertising campaigns for eCommerce brands
• Strong knowledge of Meta Ads Manager, campaign structures, audience targeting, bidding strategies, and optimization
• Proven track record of achieving CPA and ROAS targets in performance-driven campaigns
• Strong analytical skills and ability to translate campaign data into actionable optimization decisions
• Advanced proficiency in Excel or Google Sheets for campaign analysis and reporting
• Experience with Google Analytics, UTM tracking, and marketing attribution tools
• Experience developing and executing creative testing strategies
• Ability to manage advertising budgets and scale campaigns while maintaining profitability
• High level of autonomy, ownership, and ability to work in a fast-paced environment
• Excellent written and verbal communication skills in English (C1+ or equivalent)

Nice to have

• Experience managing paid advertising campaigns targeting the U.S. DTC eCommerce market
• Experience in health, wellness, dietary supplements, or similar consumer products
• Familiarity with Shopify and attribution platforms such as Triple Whale or Northbeam
• Knowledge of Meta Pixel, Conversion API (CAPI), and conversion tracking

#KNN Digital Media