Media Buyer

Company Description Blueprint DTC focuses on driving digital growth for ecommerce and direct-to-consumer (DTC) brands. The company specializes in data-driven strategies that help brands scale efficiently across online channels. Team members collaborate with innovative consumer brands to optimize performance marketing and paid media. Blueprint DTC values measurable results, experimentation, and continuous improvement in all client initiatives. The organization supports a remote-first environment that enables flexibility and autonomy while maintaining a high-performance culture.

Role Description The Media Buyer at Blueprint DTC is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns for ecommerce and DTC clients. Day-to-day tasks include developing media plans, managing budgets across platforms (such as Meta, Google, TikTok, and other digital channels), monitoring campaign performance, and adjusting strategies to meet key performance indicators. The person in this role will analyze data and reporting to identify trends, test new audiences and creatives, and provide clear recommendations to improve return on ad spend. Collaboration with account managers, creative teams, and clients is required to align media strategy with brand goals and marketing objectives. The Media Buyer will also stay current on platform updates and industry best practices to ensure campaigns remain competitive and compliant.

Qualifications

• Strong media planning and media buying skills, with experience managing budgets and campaigns across multiple digital platforms.
• Solid analytical skills to interpret performance data, optimize campaigns, and make evidence-based decisions.
• Ability to develop and execute media strategy that aligns with ecommerce and DTC growth objectives.
• Clear and professional communication skills for collaborating with internal teams and clients and presenting campaign results.
• Experience with performance marketing tools and ad platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads, analytics tools) is highly beneficial.
• Comfort working in a fast-paced, remote environment with strong time management and organizational skills.
• Prior experience in ecommerce or DTC brands, and familiarity with metrics such as ROAS, CPA, and LTV, is preferred.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.