Manager, Google Ads

ALM Corp is a full-service digital marketing agency headquartered in Toronto. Our team of 60+ professionals delivers SEO, paid media and website development for businesses across Canada, the US and the UK, and for agencies that partner with us. We work by three principles: transparency, partnership and performance. Our website is www.almcorp.com .

About the role

We are hiring an AI-first Manager, Google Ads to lead a team of 10 and run client Google Ads accounts with AI agents, MCP connectors and automation at the core of every workflow. We deliver SEO, paid search, web development and AI engineering under our agency partners' brands. Our clients are mostly small agencies (1–10 people) who resell our work to their SMB clients, so we win on speed, efficiency and results per dollar. You won't be the person who "also uses ChatGPT." You'll be the person who rebuilds how a PPC team works: AI agents audit the MCC, Claude proposes optimizations through MCP connectors like Ryze AI, and people focus on strategy, judgment and client results.

What you'll do

AI-driven campaign management

• Run and scale Google Ads across Search, Performance Max, Demand Gen, Shopping, Display and YouTube for a large portfolio of agency client accounts under one MCC.
• Operate Google Ads through AI agents and MCP servers (example: Ryze AI, Google's official Google Ads MCP and similar), connected to Claude, ChatGPT or Claude Code, to audit accounts, find wasted spend, and apply approved changes in minutes, not days.
• Design AI workflows for the full account lifecycle: keyword and search-term mining, negative keyword sweeps, RSA and asset generation, bid and budget pacing, PMax asset-group analysis, and landing-page feedback.
• Get the most from Google's own AI: Smart Bidding (tCPA, tROAS, Maximize Conversions), AI Max for Search, broad match with strong signals, and audience and conversion-value strategies.
• Build guardrails for AI: approval steps for write actions, change logs, spend caps, brand-safety rules, and QA checks so automation never runs unsupervised on a client's budget.

Team leadership (10 direct reports)

• Lead, coach and grow a team of 10 PPC specialists and analysts; set goals, run 1:1s and performance reviews, and own hiring and onboarding.
• Make the team AI-fluent: build a shared prompt library, Claude skills and SOPs, and train every team member to work with AI agents daily.
• Rebalance workloads using AI so each specialist can manage more accounts at higher quality; track accounts-per-head and hours-per-account.
• Set and enforce QA standards for AI-generated ad copy, account changes and client reports.

Clients, reporting and growth

• Automate client reporting with GA4, Looker Studio and AI-written performance summaries delivered in our agency partners' white-label branding.
• Work with sales and Client Success to spot upsell and upgrade opportunities across our Google Ads rate card budget tiers.
• Partner with SEO, web development and our AI engineering team on landing pages, conversion tracking and new AI tools for the department.
• Stay ahead of Google Ads and AI changes, test new tools and MCP connectors, and recommend what the team should adopt next.

What you bring

Must-haves

• 6+ years of hands-on Google Ads management, with 2+ years leading a team of 5 or more (agency side strongly preferred).
• Proven, extensive use of AI in live campaigns: you can show real examples of AI workflows you built, and the time saved or performance gained.
• Hands-on experience connecting AI assistants to ad accounts through MCP servers, such as Ryze AI, Google's Google Ads MCP or similar connectors.
• Daily, advanced use of LLMs (Claude, ChatGPT, Gemini) for analysis, copywriting, audits and reporting, including structured prompting and reusable prompt templates.
• Deep knowledge of Smart Bidding, Performance Max, AI Max for Search, conversion tracking (GA4, GTM, enhanced conversions) and MCC management.
• Strong judgment about AI: you know when to trust it, when to check it, and how to keep a human accountable for every dollar spent.
• Google Ads certifications (Search, Performance Max, Measurement).

AI tool stack we expect you to know

• AI ad agents and MCP connectors: Ryze AI or similar, Google Ads MCP (official), multi-platform MCP connectors
• LLM assistants and agents: Claude (incl. Claude Code, skills and connectors), ChatGPT, Gemini
• Google's built-in AI: Smart Bidding, Performance Max, AI Max for Search, Gemini in Google Ads
• Automation and scripting: Google Ads Scripts, Google Ads Editor, Zapier or Make, basic Python or SQL
• Measurement and reporting: GA4, Google Tag Manager, Looker Studio, AI-generated reporting

Nice to have

• Experience with Microsoft Ads, Meta Ads or LinkedIn Ads through the same AI and MCP workflows.
• White-label or reseller agency experience serving small, price-sensitive agency owners.
• Experience building custom GPTs, Claude skills or simple AI agents for a team.