Junior Media Buyer

About the Role

We're looking for a motivated, analytical, and detail-oriented Junior Media Buyer to join our marketing team and support the execution and optimization of paid advertising campaigns.

Your primary focus will be driving e-commerce sales through performance marketing across multiple digital platforms.

We're looking for someone who understands the fundamentals of paid advertising, enjoys working with data, and is eager to develop their skills in campaign optimization, media planning, and e-commerce growth.

Key Responsibilities

• Campaign Management: Set up, launch, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network (GDN).
• Campaign Optimization: Monitor campaign performance daily and make adjustments to budgets, audiences, placements, and creatives to improve results.
• Media Planning: Assist in developing monthly and weekly media plans, including campaign schedules and budget allocations.
• E-commerce Performance: Support customer acquisition, retargeting, and conversion-focused campaigns to drive online sales.
• Seasonal Campaigns: Assist in preparing and executing advertising campaigns for key retail seasons and promotional events.
• Creative Testing: Collaborate with creative and content teams to test ad creatives, identify winning variations, and improve campaign performance.
• Tracking & Measurement: Support the implementation and troubleshooting of conversion tracking using GTM, GA4, advertising pixels, and Meta CAPI.
• Performance Analysis: Analyze campaign metrics, customer journeys, and conversion funnels to identify opportunities for improvement.
• Omnichannel Marketing: Support Store Visits campaigns and initiatives that connect digital advertising with physical retail performance.
• Reporting: Prepare weekly and monthly performance reports covering ROAS, CPA, CTR, CPC, conversion rates, and advertising revenue.

Requirements

• 1–2 years of hands-on experience in media buying, paid advertising, or performance marketing.
• Practical experience with Meta Ads Manager and at least one additional advertising platform, such as TikTok Ads, Snapchat Ads, or Google Ads.
• Basic understanding of e-commerce advertising, conversion campaigns, retargeting, and audience targeting.
• Familiarity with key performance metrics, including ROAS, CPA, CTR, CPC, and conversion rate.
• Basic knowledge of GA4, Google Tag Manager, and advertising pixels.
• Strong analytical skills, attention to detail, and willingness to learn.
• Ability to manage multiple campaigns and work collaboratively with creative and marketing teams.
• Good communication skills in Arabic and English.

Preferred Qualifications

• Experience with fashion, retail, or e-commerce brands.
• Familiarity with the Saudi or GCC advertising market.
• Experience with Magento or other e-commerce platforms.
• Basic understanding of Meta CAPI, attribution, and conversion tracking.
• Experience with campaign reporting tools such as Looker Studio.
• Google Ads, Meta Blueprint, or other relevant advertising certifications.