Head of Performance, Paid Social

Remote • Full-Time • Reports to the CEO

Attentional runs Meta advertising for brands through the handles of trusted editorial publishers, pairing publisher credibility with performance media buying to reach audiences that brand-owned ads struggle to win. Our managed service clients are brands spending $3M+ per month on Meta, and as Head of Growth you will own their buying directly: building campaigns, testing creative, and scaling spend hands-on. If you have taken a brand to that level and want to do it again, repeatedly, across a portfolio already operating at that scale, you are in the right place. The role carries an uncapped profit share, so your earnings grow directly with the results you drive.

01 THE ROLE

Attentional is looking for a senior Meta operator to run our paid social practice end-to-end — technically fluent, hands-on, and ready to build and lead a high-output team. This is a true ownership role: you'll drive the full acquisition engine for a portfolio of scaling D2C and consumer brands, manage serious ad spend at high efficiency, and stay hands-on enough to jump into Ads Manager and fix problems yourself, not just direct someone else to.

Real-time performance monitoring is core to how we operate — issues get caught and resolved as they happen, not on the next business day.

02 WHAT YOU WILL OWN

• Execution. Build, launch, and optimize Meta campaigns directly at real spend scale, architecting the full ad funnel end-to-end and owning the whole system rather than just the media buy. When something breaks, you diagnose the real cause and fix it yourself.
• Team. Train and manage a lean, high-output team. Manage buyers and analysts to hard KPIs.
• Clients. Own multiple client relationships end-to-end — reporting, strategy calls, and especially the fire drills. When a client is panicking about a spend drop or a bad week, you're providing the answer, not escalating it up.
• Strategy. Set the practice-wide approach to budget allocation, testing cadence, and scaling spend without breaking efficiency. You'll combine data with creative and consumer psychology, thinking critically beyond just the numbers.
• Practice optimization. Bring new tools and AI-driven workflows into creative testing and production, systemizing what works and removing what doesn't.

03 WHO YOU ARE

• A proven Meta operator. 5+ years of hands-on Meta media buying at real consumer/D2C brand scale.
• A real spend-scaler. You've scaled a brand's Meta spend from $0–3M+ a month at high efficiency, not just managed an existing budget.
• A team builder, not just an IC. You've built and managed a team, not just executed as an individual contributor.
• An independent problem solver. You can diagnose and fix ROAS and attribution issues yourself, without pulling in outside help.
• A direct client operator. You have a proven track record of owning multiple client relationships directly — including the hard conversations.
• Comfortable always-on. Performance doesn't pause for weekends or evenings, and neither does your monitoring for it.

04 LOGISTICS

Location: Remote.

Reports to: CEO.

Compensation: $200,000-$400,000 Expected Total Comp

05 HOW WE OPERATE — OUR CORE VALUES

Our values are not decorative. They describe how we work, who we hire, and who succeeds here. We expect this role to embody them and to reinforce them in every client relationship.

Lead by Example — We set the standard through our own work. We do not ask of others what we are not already doing ourselves, and we earn credibility by delivering.

Laser Focus — We concentrate our energy on what matters most. We cut through noise, prioritize ruthlessly, and see the highest-value work through to completion.

Step on the Gas — We move with urgency and bias toward action. Speed is a competitive advantage, and we do not wait for perfect conditions to make progress.

Total Victory — We play to win outright. We hold ourselves to outcomes, not effort, and we are not satisfied until the result is unmistakable.