Google & Meta Ads Specialist

Location: Remote (U.S. Only)

Company: Jennings Social Media & MarTech | AI-Powered Digital Marketing Agency

About JSMM

Founded in 2003, JSMM is an award-winning AI-powered digital marketing agency helping organizations accelerate growth through strategic marketing, advanced AI solutions, paid media, SEO, AEO, GEO, web development and creative campaigns. We work with both B2B and B2C organizations across multiple industries and are continually adopting the latest technologies to help our clients stay ahead of changing consumer search behavior.

As Google Search evolves with AI-powered experiences, we're looking for a highly experienced specialist who understands not only traditional PPC management but also Google's newest AI advertising products and strategies and Meta products.

Position Overview

We are seeking a Google & Meta Ads Specialist with 5+ years of hands-on experience managing successful Google Ads campaigns for both B2B and B2C clients.

This role requires a strategic, analytical, detail-oriented person who enjoys building campaigns from the ground up, optimizing existing accounts, interpreting performance data, and proactively adapting to changes in Google's advertising ecosystem.

You'll work alongside our strategy, creative and AI teams to develop high-performing campaigns that generate measurable business results.

Responsibilities

• Develop, launch, and manage Google & Meta Ads campaigns across all major Google & Meta advertising products.
• Build new Google & Meta Ads accounts and campaign structures using industry best practices.
• Manage campaigns across:
• Google Search
• Performance Max
• Demand Gen
• Display
• YouTube
• Shopping (when applicable)
• Remarketing
• Meta Leads
• Meta Traffic
• Meta Geo-loaction Ads
• Meta Sponsored
• Google's AI-powered advertising products and campaign types
• Conduct keyword research and ongoing search intent analysis.
• Monitor keyword trends and adapt campaigns as search behavior evolves.
• Perform competitor research using SEMrush and other industry tools.
• Write compelling, high-converting ad copy for multiple industries.
• Work with the creative team to develop effective image and video ad assets.
• Configure and validate conversion tracking using:
• Google Tag Manager
• Google Analytics 4
• Google Ads Conversion Tracking
• Enhanced Conversions
• Audit accounts to ensure accurate attribution and tracking.
• Continuously optimize campaigns for:
• Lead volume
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Impression Share
• Return on Ad Spend (ROAS)
• Forecast expected impressions, lead volume and campaign performance based on available budget and market conditions.
• Prepare client-ready reports and present campaign performance with actionable recommendations.
• Stay current on Google Ads updates, AI advertising features, and emerging industry trends.
• Collaborate with internal account managers, designers, developers, and SEO strategists.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum of 5 years of professional Google & Meta Ads management experience.
• Current Google Ads Certifications (all applicable certifications must be active and up to date).
• Experience managing both B2B and B2C advertising campaigns.
• Experience working within both an agency environment and directly with clients.
• Strong understanding of:
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking
• Audience targeting
• Attribution modeling
• Advanced keyword research experience.
• Experience using SEMrush for competitor analysis, keyword research and market insights.
• Excellent analytical and reporting skills.
• Strong written communication and ad copywriting abilities.
• Highly organized with exceptional attention to detail.
• Ability to manage multiple client accounts simultaneously.

Preferred Qualifications

• Experience with Google's newest AI advertising solutions and automation features.
• Experience creating and optimizing Performance Max and Demand Gen campaigns.
• Familiarity with AI-assisted marketing tools and workflows.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Knowledge of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) is a plus.

What Success Looks Like

Successful candidates consistently

• Deliver measurable growth in qualified leads.
• Improve campaign efficiency while reducing CPL.
• Maintain accurate tracking and attribution across all campaigns.
• Identify opportunities before performance declines.
• Respond proactively to changes in search trends and consumer behavior.
• Communicate insights clearly to both internal teams and clients.
• Stay ahead of Google's rapidly evolving AI advertising landscape.

Why Join JSMM?

• Join an award-winning agency founded in 2003.
• Work with an innovative team focused on AI-driven marketing strategies.
• Manage campaigns for a diverse portfolio of B2B and B2C clients.
• Collaborate with experienced designers, developers, strategists, and AI specialists.
• Opportunity to work with cutting-edge Google AI advertising technologies.
• Professional growth in one of the fastest-changing areas of digital marketing.

If you're passionate about paid search, data-driven decision-making, and helping clients grow through Google's evolving advertising ecosystem, we'd love to hear from you.